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Making the Right Calls

How five industry-leading companies made critical moves that put them in strong positions in a weak economy.

Stand out at Work

Surrounded by smart people? Here’s how to make sure your own abilities shine.

Marketing Execs Struggle to Prove ROI

The stakes are high to prove campaigns pay off, but few execs are hitting the mark.

How to Create a
‘Recession Brand’

Weather the downturn by designing a temporary, low-cost brand.

Smart Business
for Tough Times

12 tactical maneuvers that can help any business survive the economic storm — and even come out ahead.

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Being Impartial | Leila's House of Corrections

Great managers know to remain impartial in politics and religion. By avoiding opinionated discussions, watching your body language, and learning to subtly redirect conversation, you'll eliminate distractions that could affect business.

Tags: Video, Corporate Communications, Marketing, impartiality, politics

More BNET Articles & Advice

Management

Is the Office Bully Back?
Volatile economic times bring out workplace volatility, too. If stress has your employees behaving badly, here's how to take back the office.
Tags: Workplace Bullying, Harassment, Team Management, BNET Feature Package
How to Handle a Workplace Bully
Half of U.S. employees have been bullied at work. Here's how to stop bad behavior before it costs your company big.
Tags: Workplace, Employee, Behavior, Workplace Violence, Person, Recruitment & Selection, Harassment, Human Resources, Workforce Management, Gender And Diversity, Jennifer Alsever, Workplace Bullying, Crash Course
Workplace Bullying: A Management Primer
Workplace Bullying: A Management Primer
Tags: Workplace, Employee, Health Care, Health Cost, Robert Rice, Hirschfeld, Recruitment & Selection, Human Resources, Workforce Management, Adam L. Penenberg, Adam L. Penenberg, Bully, Bullying, Bob Sutton, Gary Namie, Workplace Violence, Harrassment
How to Start a Mentorship Program
How do you hang onto your brightest young talent and prepare them to lead? Simple: Recruit your more experienced employees to help coach and ...
Tags: Program, Human Resources, Employee, Relationship, Mentor, IBM Corp., Professional Development, Leadership, Career, Management, Jennifer Alsever, Mentorship, Mentor Program, Coaching, Recruitment, Succession, Crash Course
What Is a Results-Only Work Environment?
A new management philosophy declares that giving employees complete control over their time is the best way to increase productivity in the workplace.
Tags: Team, Best Buy Co. Inc., ROWE, Team Management, Management, Lindsay Blakely, Results-Only Work Environment, Cali Ressler, Jody Thompson, Best Buy, BNET Briefing

Strategy

Smooth Moves
How five industry leaders set themselves up not just to survive the recession, but move past rivals in a tough market.
Tags: BNET Feature Package, Management, Strategy, Apple, Hudson City Bancorp, Clorox, CVS Caremark, Home Depot
Apple: The Perfectly Timed Negative Ad Campaign
Apple beefed up ad expenditures to launch an anti-PC ad campaign that blindsided the mighty Microsoft.
Tags: Apple Macintosh, Advertisement, Apple Inc., Microsoft Corp., Microsoft, Negative Advertising, Brand, Lindsay Blakely
Hudson City Bancorp: One Bank That Didn’t Drink the Kool-Aid
Hudson stuck to its conservative lending practices and skipped subprime mortgages, trading short-term windfalls for slow but steady growth.
Tags: Bank, Deposit, Beverage, Subprime Mortgage, Mortgages, IPO, Financial Services, Finance, Capital Structures, Hudson City Bancorp, Subprime Mortgages, Overcapitalization, Risk Management, Lindsay Blakely
Home Depot: Back to Basics
Home Depot got rid of underperforming assets and redirected resources into what had long been neglected its customers.
Tags: Home Depot Inc., Sales Strategy, Sales Force Management, Sales, The Home Depot, Lowe’s, Customers, Employee Satisfaction, Retail, Lindsay Blakely
CVS: Calculated Acquisitions for Greater Market Share
CVS committed the capital necessary to push through major acquisitions, giving the company a market advantage going into the recession.
Tags: Caremark Inc., Acquisition, CVS Corp., Mergers & Acquisitions, Corporate Law, Investment, Finance, Business Operations, CVS Caremark Corp., Acquisitions, Walgreens Co., Longs Drug Stores Corp., Market Share, Danielle Novy

Work Life

How to Lead in the Boardroom
Sitting on the board of a public company has never been more challenging than it is today. Here's what it takes to rise above ...
Tags: Board Director, Directorship, Coporate Board, Board of Directors, BNET Feature Package
How to Use LinkedIn
The largest professional social network can help you meet influential people, answer business questions, and take your career where you want it to go.
Tags: Network, LinkedIn, Social Networking, Networking, Online Communications, Marketing, Advertising & Promotion, Jake Swearingen, Professional Network, Business Contacts, Professional Development, Crash Course
How to Prepare for a Directorship
Board memberships are no longer the ceremonial roles of yesteryear. But the rewards are great for the business person who wants to help mold ...
Tags: Board, Director, Board Membership, Corporate Governance, Business Operations, Corporate Law, Marie C. Baca, Crash Course, Board Director
Social Networking for Senior Management
Many senior managers still view social networking with a skeptical eye. Here's why they're missing out along with simple steps for catching up.
Tags: Social Networking, Professional Network, Networking, Professional Development, LinkedIn, Facebook, BNET Feature Package
Five Tactics for Landing a Board Seat
A board seat will enhance a new executive's resume, but first you need to be invited to join. Here's how to increase your chances ...
Tags: Board, Director, Corporate Governance, Business Operations, Corporate Law, Marie C. Baca, Director Education, Directorship

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