General advertising rates
Water Well Journal® frequency rates: Number of insertions used within 12 months from date of first insertion of contract determines frequency rate. One-eighth page is minimum rate-holder size for earning frequency discount on larger space and the minimum frequency to hold rates in a 12-month period is 3x. Each page or fraction of a page counts as one insertion.
Ground Water Monitoring & Remediation® and Ground Water® frequency rates: Number of insertions used within 12 months from date of first insertion of contract determines frequency rate. One-third page in GWMR is minimum rate-holder size for earning frequency discount on larger space (one-quarter page in GW) and the minimum frequency to hold rates in a 12-month period is 4x. Each page or fraction of a page counts as one insertion.
All new advertisers must prepay for first insertion.
Credit and prepayment policy
All customers must prepay amounts for classified ads and other forms of advertising, the monthly total for which is less than $500. All display ad customers must complete the credit application, which is included with the media kit, for our files.
A word about agency remittances: Remember that the laws in most states make the customer, not the agent, ultimately responsible for payment of invoices. If your agent does not pay us, you will be held responsible for the invoice, even if you have already paid the agent. We will be enforcing the existing policy that requires our customers to make payment on invoices within 30 days of receipt and will void any discounts earned by customers or agents if we have not received payment within the stated terms.
Prepayment discount
A five percent discount will be offered to all advertisers and agencies who prepay for a full contract year with their first insertion. State sales tax will be added where required.
Agency commission
Fifteen percent of gross billing allowed to recognized agencies on space, color, bleed, and position, provided account is paid within 30 days from invoice date. All mechanical charges are noncommissionable (backup, binding, etc.).
Short rates and rebates
Advertisers will be short-rated if within a 12-month period from the date of the first insertion they do not use the amount of space upon which their billings have been based. Advertisers will be rebated if within a 12-month period from the date of first insertion they have used sufficient additional space to warrant a lower rate than that at which they had been billed. No contract accepted for a period exceeding 12 months.
Make good
A "make good" ad is run at no charge to the advertiser as the result of an error by the publisher and/or its printer. A make good ad must be used during the 12-month contracted period, and does not count toward frequency. Publisher must be notified in writing no later than 30 days after issue mails if the advertiser has a problem with an ad.
Publisher's copy protection clause
Advertisers and advertising agencies assume liability for all content (including text, representation, and illustrations) of advertisements printed and also assume responsibility for any claims arising therefrom made against the publisher. The publisher reserves the right to reject any advertising that it believes is not in keeping with the publication's standards or is deemed unsuitable or misleading.