IP Outreach Tools
IP outreach encompasses the many activities intended to increase understanding and use of IP - from booklets which guide entrepreneurs through the patenting maze; to award schemes which promote design excellence; to anti-piracy commercials designed to deter consumers from copying music or buying fake brands. Governments and industry groups devote significant resources to outreach. But there has been little information available on how to set about planning effective IP outreach campaigns.
WIPO's IP Outreach Tools were designed to assist IP offices and organizations in the practical planning and implementation of outreach campaigns. They consist of:
- An IP Outreach Guide which, drawing on a social marketing approach, outlines the key steps involved in planning an IP outreach campaign and provides tips for the optimum use of communication tools.
- An Outreach in Practice Database containing information and links to hundreds of outreach initiatives promoting the creation, awareness, use and respect of intellectual property. The continuously updated database is searchable by outreach tools, target audience, country, language and more.
- A Research Database containing hundreds of summaries of empirical research studies which examine the awareness, attitudes and behavior of different groups towards the creation, use and respect of intellectual property. The continuously updated database is searchable by subject, country, year and more.
