YouTube officially launched in December 2005 and has attracted users at a meteoric rate. Today, YouTube has 200 million unique users each month and has the 6th largest audience on the Internet (Source: Nielsen/NetRatings, US only, March 2008). YouTube is mainstream, with an audience that closely mirrors the demographic of the US online population.
YouTube has partnership deals with thousands of content providers, including CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA, The Sundance Channel, and many more. These partnerships and the wide range of content they represent provide appropriate environments for brand marketers and countless opportunities for high-profile placements.
Marketing Opportunities on YouTube
Learn more about how marketers can participate in the YouTube community:
- Standard Banner Ads – View Online
- Rich Media Ads – View Online
- YouTube Homepage Video Ads – View Online
- YouTube Video Ads – View Online
- YouTube InVideo Ads – View Online – Flash Overlay Template
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