University of California Agriculture and Natural Resources
December 04, 2008
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Public Relations Resources

The Office of Governmental and External Relations has the following resources available to ANR staff:

ANR news blog
A frequently updated blog about coverage of UC ANR in the news media.

Request a news release
Do you have an interesting story to share with the news media? The Office of News and Information Outreach can help. Please fill out the form and a public information representative will contact you.

Media training request form
Effectively conveying a desired message through the news media to the public gets easier with practice. News and Information Outreach will travel to your county or campus office to provide small-group instruction. The training includes review and critique of television interviews, development and presentation of "your message," on-camera practice interviews and critique.

Recommended Web site
Make your Web site easier to find by adding it to the "recommended Web site" database.

Writing the basic meeting announcement news release
Step-by-step guidance in writing a meeting announcement news release.

Spanish Broadcast and Media Services
Provides assistance in preparing and disseminating research-based information and public outreach findings to Spanish-speaking audiences in California.

Online news-writing style guide
A guide for writing ANR news releases using style preferred by most editors. Use it to avoid distracting readers with capitalization, punctuation, spelling and grammar errors, and to provide consistency among releases going to the press from ANR.

Media relations brochure - "Productive Publicity" (pdf)
Concise review of media relations basics designed to help ANR advisors and specialists make the most of their media experiences.

Acronym directory
More than 100 acronyms, their meanings and descriptions.

Marketing Cooperative Extension at the Local Level (pdf)
A 40-page guide for Cooperative Extension county directors to aid in marketing their programs.

"We Are ANR" PowerPoint presentation (Updated May 2008)
The 30-slide presentation is an overview of the division, its research and extension components, and its administration.
To preview the PowerPoint presentation, click here and then select open. (Use the browser down arrow to advance the presentation.) To download, click and then select save.

"ANR at a glance" brochure
Preview the brochure and order copies.

Photo release forms (pdf)
English | Spanish

Submit a news release for distribution
Fill out form to request an ANR news release be distributed to the media and/or posted on the ANR News Web site.