University of Kentucky Media RelationsPhilosophyThe primary purpose of the University of Kentucky Athletics Media Relations Office is to serve as liaison between UKAA's administration, coaches and student-athletes and the local, state and national media. GoalTo facilitate the requests of UK officials and athletes as well as print and electronic media in order to ensure the best possible media coverage of UK varsity sports. The department provides a wide range of other services (such as the internet) to meet the ever-growing needs of media covering collegiate sports, as well as to assist other information-seeking organizations and individuals. In addition, the department serves as the chief public relations branch of UK athletics, keeping image a top priority in its dealings with media, fans and others wishing to learn more about UK athletics and its people.
Services ProvidedHistorical and current files Goal: To keep organized, thorough files on all UK varsity sports for use by media and others. Current season files are kept on each athlete and coach in the Media Relations Office, then added to the "dead" (historical) file room after the players and coaches end their UK careers. Files contain photos, media guides, releases, results and other pertinent information. The formulation of electronic computer files that will store press releases, stats, etc., will be implemented in the near future. Publications Media guides are provided for all UK varsity sports. The size and number of each publication is determined by the history (records, tradition, etc…) and the media demand for that particular sport. Posters and schedule cards may also be produced for varsity sports that are considered spectator sports. Special Events Goal: Administration and media coordination for numerous special events. A few examples: Plan and implement media and other services for NCAA and SEC events hosted by UK; Assist in production of football "Kickoff" and various awards banquets; Assist in production of basketball Midnight Madness; Assist with Football Fan Picture Day; Assist in honoring past football and basketball teams and individuals; Coordinate Senior Days; Coordinate end-of-seasons awards and jersey retirement; Provide official statistics crew/scorer and other staff for SEC Tournament and NCAA Tournament games in Rupp Arena. Team Travel Goal: To provide adequate media relations services for varsity teams on the road. A media relations representative will travel to all games with football, men's basketball, women's basketball, softball and baseball. A member of the media relations staff will travel with other teams on a need-only basis. (Otherwise, the media relations staff member will make arrangements with the host school to receive results for report to state and local media.) Reporting Results Goal: To report results of all varsity sporting events to local, state and when appropriate, national media, as well as the UK website. A member of the media relations staff is assigned to each sport to ensure complete coverage. Public Relations and Fans Goal: The media relations office, in conjunction with the marketing and promotions office, responds to fans' requests for information, photos, etc., in a courteous and prompt manner. Continuing Objectives
Contact Information UK Media Relations Media Relations Staff Directory
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Specific
responsibilities include, but are not limited to:
Goal:
All publications, posters and schedule cards are produced in a timely, top-quality
manner and distributed to media. 
