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Content Identification and Management System (Content ID)

Monetize, Track, or Block Your Content—It's Automated, and It's Free


What is YouTube Content ID?

YouTube's unprecedented technology lets rights owners:

It's up to you.


How does Content ID work?

You give us reference files (video or audio) of content you own, plus some data describing it.

We compare videos uploaded to YouTube against those reference files.

Our technology automatically identifies your content and applies your preferred policy: monetize, track, or block.

Why use Content ID?

Who should not use Content ID?

This program is designed for Rights Owners of content uploaded by the user community. If no one is uploading content you own, you don't need this program.

How do I sign up?

If this program sounds like something for you, tell us more about yourself on our Content ID signup page. You can learn more about YouTube Content ID by watching the video in the sidebar above.