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Pork: Marketing Alternatives (Summary)
Pork: Marketing Alternatives (Summary)
This publication suggests that sustainable hog producers consider alternative marketing approaches for their
pork. Sustainable hog producers are creating products that many consumers cant find in their grocery stores, but want to
buy. Consumers perceive sustainably raised pork to be healthier to eat. They are willing to pay hog producers more for
raising pigs in a manner that is humane, helps sustain family farms, and is more environmentally friendly than conventional
production methods. Direct marketing and niche markets are among the alternative marketing strategies discussed. Legal
considerations, labels, trademarks, processing regulations, and obstacles are addressed. Sources of additional information
are also provided.
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Last Updated December 28, 2007
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