Industry Statistics 2007
AAP Reports Book Sales Rose to $ 25 Billion in 2007
New York, NY, March 31, 2008: The Association of American Publishers (AAP) has today released its annual estimate of total book sales in the United States. The report, which uses data from the Bureau of the Census as well as sales data from eighty-one publishers inclusive of all major book publishing media market holders, estimates that U.S. publishers had net sales of $25 billion in 2007; a 3.2 percent increase from 2006 with a compound growth rate of 2.5 percent per year since 2002.
Trade sales of adult and juvenile books grew 3.0 percent from 2006 to $8.5 billion, at a compound growth rate of 3.6 percent. The strongest growth in this category came from adult hardbound books whose sales rose 7.8 percent on last year to a total of $2.8 billion with a compound growth rate of 3.4 percent. Adult paperbound books rose by 0.2 percent from 2006 to $2.3 billion with compound growth of 4.0 percent.
Sales of titles for children and young adults (juvenile) hardbound fell slightly by 0.5 percent to 2.0 billion compared to last year; however paperbound saw an increase of 4.1 percent to 1.4 billion from 2006. Over the longer term, juvenile books are performing well, with compound annual growth rates of 4.6 percent for hardbound and 2.1 percent for paperbound since 2002.
Audio books had a good year with an increase of 19.8 percent from 2006 to a total of $218 million, at a compound growth rate of 8.8 percent per year. 2007 was also a good year for Religious books which saw an increase of 5.2 percent compared to last year with $783 million in sales. Compound growth is strong at 7.1 percent per year. E-books saw a 23.6 percent increase from last year with $67 million in sales and a compound growth rate of 55.7 percent since 2002.
After an increase in 2006, Mass market paperbacks saw a small decline of 2.0 percent in 2007, reaching $1.1 billion; compound annual growth fell to 1.7 percent . Sales through book clubs fell by 2.8 percent from 2006 to $622 million in 2007.
Educational titles had a solid year; sales of K-12 products (El-Hi) rose by 2.7 percent to $6.4 billion compared to 2006, with a compound growth rate of 1.9 percent. Higher Education titles saw sales of $3.7 billion, up 6.5 percent on 2006 with a compound growth rate of 4.0 percent.
For a complete list of the preliminary estimated book publishing industry net sales for 2007 prepared by Management Practice Inc, click here
For additional information: Tina Jordan, AAP New York (212-255-0200 ext. 263, tjordan@publishers.org).
# # #
Annual Statistics Questionnaires
Now you can submit your annual sales and operating data online!
Click here to access the forms
AAP Monthly Questionnaires available online.