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Keys to Success in Value-Added Agriculture (Summary)
Keys to Success in Value-Added Agriculture (Summary)
Fourteen
farmers in the Southern U.S. were interviewed for a project funded,
in part, by the USDA's Southern Region Sustainable Agriculture
Research & Education (SARE) Program. This publication presents,
largely in the farmers' own words, important lessons they
learned in adding value to their farm products and marketing
directly to consumers. The keys to their success in value-added
agriculture include high quality, good record-keeping, planning
and evaluation, perseverance, focus, and building long-term relationships
with customers.
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Last Updated December 28, 2007
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