Publication Information
Title:
| Sources of product information used by consumers when purchasing kitchen cabinets. |
Author(s): |
Donovan, Geoffrey H.; Nicholls, David L.; Roos, Joseph. |
Date: |
2004 |
Source: |
Forest Products Journal. 54(12): 77-79 |
Description: |
Survey data from home shows in Seattle, Washington and Anchorage, Alaska were used to determine the sources of product information used by consumers when buying kitchen cabinets. Results show that in-store sales staff are the most common source of product information, and that consumers' favorite wood species, age, and gender can influence the source of product information chosen. It was concluded that wood products manufacturers should consider customer demographics in their marketing efforts. |
Keywords: |
|
|
View and Print this Publication (232 KB) |
Publication Notes: |
- We recommend that you also print this page and attach it to the printout of the article, to retain the full citation information.
- This article was written and prepared by U.S. Government employees on official time, and is therefore in the public domain.
|
|
Get the latest version of the Adobe Acrobat reader or Acrobat Reader for Windows with Search and Accessibility |
|
Citation
Donovan, Geoffrey H.; Nicholls, David L.; Roos, Joseph. 2004. Sources of product information used by consumers when purchasing kitchen cabinets.. Forest Products Journal. 54(12): 77-79
|