Pacific Southwest

Title: Fire prevention film spots . . . reception by television public service directors

Author: Bemardi, Gene C.

Date:  1974

Source: Res. Note PSW-RN-296. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p

Station ID: RN-PSW-296

Description: Television public service directors in California were asked to rate fire prevention film spots they had received from the California Division of Forestry. Most directors recalled receiving the spot announcements and rated them high in technical quality and interest. Delivery of the films by a fire prevention officer impressed directors favorably. Fire prevention announcements generally ranked low in likelihood of selection for showing, however. Showing might be increased by giving the announcements a local flavor; tying them in with public health, conservation, and the environment; and giving greater attention to personal delivery of the films by fire prevention officers at an appointed time.

Keywords: fire prevention education; mass communication; television announcements; California Division of Forestry

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Citation

Bemardi, Gene C.  1974.  Fire prevention film spots . . . reception by television public service directors.   Res. Note PSW-RN-296. Berkeley, CA: U.S. Department of Agriculture, Forest Service, Pacific Southwest Forest and Range Experiment Station. 4 p.