Pacific Southwest

Title: Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes

Author: Bernardi, Gene C.

Date: 1970

Source: Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p

Station ID: RP-PSW-063

Description: The campaign to disseminate fire prevention information has for some years relied heavily on a belief in the efficacy of television. Consequently, numerous public service films on fire prevention have been produced and beamed over commercial television channels in the hopes of achieving a reduction in the number of man-caused forest fires. Television continues to be used for this purpose despite a paucity of knowledge about its actual effectiveness in general, or about the effectiveness of various presentation techniques in particular.

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Citation

Bernardi, Gene C.   1970.  Three fire prevention television films varying in "threat" content .... their effectiveness in changing attitudes.   Res. Paper PSW-RP-063. Berkeley, CA: Pacific Southwest Forest and Range Experiment Station, Forest Service, U.S. Department of Agriculture; 26 p.