Pacific Southwest

Title: A comprehensive approach to visual resource management for highway agencies

Author: Blair, William G. E.; Isaacson, Larry; Jones,Grant R.

Date: 1979

Source: In: Elsner, Gary H., and Richard C. Smardon, technical coordinators. 1979. Proceedings of our national landscape: a conference on applied techniques for analysis and management of the visual resource [Incline Village, Nev., April 23-25, 1979]. Gen. Tech. Rep. PSW-GTR-35. Berkeley, CA. Pacific Southwest Forest and Range Exp. Stn., Forest Service, U.S. Department of Agriculture: p. 365-372

Station ID: GTR-PSW-035

Description: To help ensure that visual effects are considered at all stages of highway agency decision-making, the Federal Highway Administration contracted with Jones & Jones to develop and conduct a five-day training course to guide highway professionals in developing VRM processes for their own agencies.

The training course emphasizes overall principles, the need for a comprehensive approach that deals with all the elements of visual management problems, and the ability to tailor the level of VRM effort to the needs of a specific project. The concept of the VRM objective links assessment to management. The VRM objective is a tool for defining visual management problems and evaluating the effectiveness of alternative solutions. Several examples are included in this paper.

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Citation

Blair, William G. E.; Isaacson, Larry; Jones,Grant R.  1979.  A comprehensive approach to visual resource management for highway agencies.   In: Elsner, Gary H., and Richard C. Smardon, technical coordinators. 1979. Proceedings of our national landscape: a conference on applied techniques for analysis and management of the visual resource [Incline Village, Nev., April 23-25, 1979]. Gen. Tech. Rep. PSW-GTR-35. Berkeley, CA. Pacific Southwest Forest and Range Exp. Stn., Forest Service, U.S. Department of Agriculture: p. 365-372.