Wednesday, January 14, 1998
Tobacco

Tobacco Companies’ Efforts to Target Children

Rep. Waxman released internal tobacco company documents that revealed the extent of the tobacco industry's efforts to market to children. One set of documents detailed R. J. Reynolds’s decades-long efforts to capture the youth market. The second set of documents, released by Reps. Waxman, John Dingell, and Sherrod Brown disclosed the efforts of Philip Morris to target children. In a detailed letter to Rep. Tom Bliley, then the Chairman of the House Commerce Committee, Rep. Waxman summarized the most important documents and their legal and policy significance.