OPE: Office of Postsecondary Education
Current Section
Fund for the Improvement of Postsecondary Education - Notes on Evaluation Design

Dora Marcus
Former FIPSE Evaluation Specialist

October 2001

Introduction. One of the essential components of FIPSE projects is a solid evaluation plan that guides data collection and furnishes solid evidence about grant processes and outcomes.

Three key features should characterize your evaluation plan:

  • Formative evaluation will assure the quality of program management by tracking the effectiveness of project development and implementation.

  • Summative evaluation, especially one that carefully documents impact on learners, may transform your promising project into a national model of reform.

  • Controlled comparisons between program participants and non-participants will clarify the impact of your particular innovation and its potential for benefiting other campuses.

Aside from confirming your program's success, a strong evaluation will:

  • inform project activities and practices
  • justify expenditure of funds
  • enhance administrative planning and policy making
  • assure that project objectives have been met
  • provide evidence for program achievements
  • monitor program implementation
  • note unintended consequences
  • inform allocation of resources
  • identify problems and costs

Evaluation Design. To make a convincing case for any reforms brought about by your project, you will need to consider:

  • Limiting yourself to a few clear and specific objectives that have measurable qualities

  • Selecting measures that specify who, when, and how the data will be collected, analyzed and reported

  • Building evaluation measures into the routines of program procedures, rather than appending them later

  • Using multiple measures, rather than a single measure, when possible (Similar results establish credibility.)

  • Orienting evaluation measures primarily toward behavior, especially student academic performance

  • Using project documents and records for on-going process evaluation

  • Consulting with evaluation experts at your institution early in the design of the project's evaluation

  • Engaging an independent evaluator who does not stand to gain personally or professionally from the project results

  • Designing an evaluation that takes into account the project's eventual dissemination audiences and potential adapters and their data needs

  • Collecting information on the project's cost-effectiveness

  • Providing evidence of the wider impact of your project: how adaptable is the model and how likely is institutionalization?

FIPSE Home


 
Print this page Printable view Send this page Share this page
Last Modified: 03/14/2006

Secretary's Corner No Child Left Behind Higher Education American Competitiveness Meet the Secretary On the Road with the Secretary
No Child Left Behind
Related Topics
list bullet No Related Topics Found