WaterSense
Label Use Guidelines for the Media
Using the WaterSense label
The WaterSense label was created to identify products and programs
that meet the U.S. Environmental Protection Agency's (EPA's) criteria
for water efficiency and performance. To maintain the integrity
of this mark, use of the WaterSense label is restricted to manufacturer
partners and professional certifying organizations that meet the
program's specifications. The label may also be used by media outlets
in order to assist audiences in identifying the WaterSense label.
By making the label available to media, WaterSense intends to increase
awareness of the label, and the media outlet must take responsibility
for adhering to these guidelines to ensure the label is displayed
properly and is protected from copying, downloading, or reproduction.
What is the WaterSense label?
The WaterSense label is the mark used to designate a product that
meets EPA's criteria for water efficiency and performance or a professional
certification program that meets EPA's program specifications. It
is a circular mark that includes the WaterSense leaf/drop image
surrounded by the words "WaterSense" and "Meets EPA
Criteria." When the label appears in conjunction with a certified
product, the name of the licensed certifying body is identified
underneath the label. However, for media reproduction purposes,
the certifying body identifier should not be included.
How can the WaterSense label be used by the media?
Use only the original art files as provided by EPA. The WaterSense
label may not be altered, cut, separated, or otherwise distorted
in size or appearance. Colors must be reproduced in their entirety,
or grayscale/pure black versions are available for one-color applications.
The media can use the WaterSense label in the following ways:
- In articles or other printed materials about the WaterSense
program that advise readers about how to identify WaterSense labeled
products or programs.
- On Web sites that describe the WaterSense program and its label.
If the site lists or describes specific products that are labeled,
the label can be near those products, but the Web host is responsible
to ensure the labeled products match those on the EPA Web registry
of WaterSense labeled products, and that the label cannot be copied
or downloaded for use by anyone other than the approved media
outlet.
- In product articles, publications, or catalogs focusing on products,
the WaterSense label can be used in direct conjunction with labeled
products, if designated by a manufacturer.
Please note: The WaterSense label should only be used on informational
materials and should not be disseminated to other entities for their
promotional purposes. The WaterSense label may not be used to imply
EPA endorsement of a company, organization, product, or service,
and should never be associated with products that do not meet the
WaterSense program criteria.
WaterSense
promotional label
WaterSense has also developed a "promotional label" for
retailers and other partners to use to encourage consumers to look
for the WaterSense label. The promotional label is a colored box
that displays the WaterSense label accompanied by one of three phrases:
"look for," "ask about," or "we sell."
This mark may also be appropriate for use in the media, and can
be used more broadly than the label itself. The promotional label
is available from EPA's WaterSense program. E-mail the WaterSense
Helpline or call (866) WTR-SENS (987-7367) for a copy.
This document also available in PDF
(2 pp, 50K, About PDF).
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