Supporting Materials: Selecting Your Audience
Preliminary Assessment of Taft Middle School Prevention Activities | Evaluation Report Outline | Developing a Presentation | Options for Sharing Information | Selecting Your Audience |
At the Local Level
You may want to share information about your initiative with the following groups:
Civic organizations
Business groups
Grassroots organizations
School boards
Parent-teacher groups
Church organizations
The local press
Health organizations
Elected and appointed local government officials
Grantmakers
For the following reasons:
To raise awareness about the issue
To attract volunteers, funding, and in-kind resources from local concerned citizens and agencies To promote recruitment of volunteers and collaborators
To lobby for local ordinances or program changes that will address issues of concern
To provide accountability to the community, trustees, and funders
At the State Level
You may want to share information about your initiative with the following groups:
State officials in education and public health
State and regional professional conferences
Grassroots and advocacy organizations
Church conferences
Grantmakers
For the following reasons:
To create a "name" for your initiative in the state, which makes it more competitive when seeking state resources
To establish a statewide network of persons and agencies with similar goals
To lobby for legislative changes to address the issues of concern
To garner recognition and resources from the state and region
It is also important to share information about your prevention initiative with specific individuals and groups at the national level, including your program officer/funder, national organizations that may provide valuable assistance and support, and potential future funders.
Three tips for making sure that your findings are not ignored:
Share your information with the right people.
Address issues that are relevent to your audience.
Present your information in time to be useful and in a way that is clearly understood.
From the Community Tool Box, available at: http://ctb.lsi.ukans.edu/tools/EN/sub_section_main_1376.htm
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