LEAD & MANAGE MY SCHOOL
Sustaining Your Prevention Initiative

Supporting Materials: Selecting Your Audience

Preliminary Assessment of Taft Middle School Prevention Activities | Evaluation Report Outline | Developing a Presentation | Options for Sharing Information | Selecting Your Audience |

At the Local Level

You may want to share information about your initiative with the following groups:

  • Civic organizations

  • Business groups

  • Grassroots organizations

  • School boards

  • Parent-teacher groups

  • Church organizations

  • The local press

  • Health organizations

  • Elected and appointed local government officials

  • Grantmakers

For the following reasons:

  • To raise awareness about the issue

  • To attract volunteers, funding, and in-kind resources from local concerned citizens and agencies To promote recruitment of volunteers and collaborators

  • To lobby for local ordinances or program changes that will address issues of concern

  • To provide accountability to the community, trustees, and funders

At the State Level

You may want to share information about your initiative with the following groups:

  • State officials in education and public health

  • State and regional professional conferences

  • Grassroots and advocacy organizations

  • Church conferences

  • Grantmakers

For the following reasons:

  • To create a "name" for your initiative in the state, which makes it more competitive when seeking state resources

  • To establish a statewide network of persons and agencies with similar goals

  • To lobby for legislative changes to address the issues of concern

  • To garner recognition and resources from the state and region

It is also important to share information about your prevention initiative with specific individuals and groups at the national level, including your program officer/funder, national organizations that may provide valuable assistance and support, and potential future funders.

Three tips for making sure that your findings are not ignored:

  • Share your information with the right people.

  • Address issues that are relevent to your audience.

  • Present your information in time to be useful and in a way that is clearly understood.

From the Community Tool Box, available at: http://ctb.lsi.ukans.edu/tools/EN/sub_section_main_1376.htm


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Last Modified: 05/30/2008