BiH Tourism Exhibit Wows Visitors at World Fair
When visitors to the world’s largest tourism fair arrived at the booth for Bosnia-Herzegovina (BiH), they didn’t find just the standard photos and brochures. Instead, they were invited to take a stroll across the country.
The exhibit, funded by USAID, won first prize at the World Travel Market (WTM) in London, the largest tourism fair in the world. Over 200 countries and 5,500 exhibitors participated in the fair. The BiH booth was recognized for its unique interactive design which invites people to get to know the country by walking inside two large wheels that rotate to display BiH's many scenic sites.
USAID Mission Director Jane Nandy helped to present the booth to the BiH public in a ceremony held at the Vijecnica Building (Old Library) in Sarajevo. Support for the booth is part of USAID’s efforts to promote BiH as a tourism destination. The design proposal submitted by Arhilab, a local firm, was chosen from among eight others through a competitive process. Tourism vendors were impressed with the outcome.
“The new stand really helped us to attract the attention of visitors. It provoked great interest in our cultural and historical tours and outdoor programs. We’ve already signed some new contracts,“ said Mili Bijavica of Fortuna Travel in Mostar
Other USAID assistance has included production of the "Enjoy Life" promotional video spots and the creation and promotion of BiH’s tourism brand. These efforts have contributed to a 19 percent increase in tourist arrivals to BiH this year.
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| USAID Mission Director Jane Nandy prepares to don headphones to listen
to a description of the sites depicted inside the tourism wheel |
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