Launched in 2001 as a partnership of the Kaiser Family Foundation and the leading Spanish- language television network Univision, the ¡Entérate! campaign provides young Latinos (under 25) with information and resources on HIV/AIDS, sexually transmitted diseases (STDs) and related issues. In 2002, the campaign became the network’s primary pro-social effort, expanding in scope to include other public health issues. The Foundation remains a lead partner in the effort, focusing on co-producing public service ads (PSAs) on HIV/AIDS and related issues for Univision Networks (and cable networks Galavision and Telefutura), as well as providing free print and web-based resources available at univision.com and through the campaign's toll-free telephone number (1-866-TU SALUD).
Entérate! Resources:
