Since 1998, the Kaiser Family Foundation has teamed up with Black Entertainment Television (BET) on Rap-It-Up, an Emmy Award-winning, comprehensive, and sustained media campaign to inform African-Americans about HIV/AIDS. The partnership includes targeted public service ads (PSAs), long-form documentary and entertainment programming, and free resources, including an informational guide developed especially for the campaign, extensive website and a toll-free hotline 1-866-RAP-IT-UP for more information.
Rap-It-Up Resources: