2002 NAICS Definitions

518112 Web Search Portals

This U.S. industry comprises establishments known as web search portals. Establishments in this industry operate web sites that use a search engine to generate and maintain extensive databases of Internet addresses and content in an easily searchable format. Web search portals often provide additional Internet services, such as e-mail, connections to other web sites, auctions, news, and other limited content, and serve as a home base for Internet users.

Cross-References. Establishments primarily engaged in--

• Publishing or broadcasting exclusively on the Internet--are classified in Industry 516110, Internet Publishing and Broadcasting
• Providing Internet access, known as Internet Service Providers--are classified in U.S. Industry 518111, Internet Service Providers;
• Wholesaling goods on the Internet--are classified in Sector 42, Wholesale Trade;
• Retailing goods on the Internet--are classified in Sector 44-45, Retail Trade; and
• Operating stock brokerages, travel reservation systems, purchasing services, and similar activities using the Internet rather than traditional methods--are classified with the more traditional establishments providing these services.

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2002 NAICS to 1997 NAICS

2002 NAICS to 1987 SIC

1997 Economic Census

Bridge Between 1997 NAICS and SIC

2002 NAICS	1997 NAICS	1987 SIC	Corresponding Index Entries
518112	514199	8999	Internet search web sites
518112	514199	8999	Portals, web search
518112	514199	8999	Search portals, Internet
518112	514199	8999	Web search portals

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