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Frequently-Asked Questions
USAID Identity
Country Brands by Region
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Marking Requirements for Assistance Awards
On August 26, 2005, the Federal Register published the Final Rule titled, "Administration of Assistance Awards to U.S. Non-governmental Organizations (NGOs); Marking Requirements." (download PDF) Effective January 2, 2006, the federal regulation officially requires all programs, projects, activities, public communications, and commodities to be "marked," or to visible bear, the USAID Standard Graphic Identity (pictured below) that clearly communicates our aid is, "From the American people."
This Assistance web page contains:
A series of files with the USAID Identity, which is to be used to "mark" program or project deliverables, and a listing of vendors who stock a supply of press sensitive and vinyl labels are also listed to the right in the resources section.
Please feel free to contact Joseph Fredericks, Director of Public Information, Production and Online Services, at jfredericks@usaid.gov with questions. Questions about the marking rule can be emailed to John Niemeyer in our General Counsel's Office at jniemeyer@usaid.gov. Please copy your USAID CTO on all correspondence.
The Standard Graphic Identity is an official U.S. Government symbol, and any alteration, distortion, recreation, translation or misuse is strictly prohibited. A number of digital file formats are available for download for web and print purposes.
![Diagram showing elements of the new USAID logo and brandmark.](images/brandillust.gif) Illustration of the new USAID Identity. Do not use the above image for publication. Please download the appropriate graphic files for web and print purposes. |
Each file is optimized for a variety of applications, for either print or on-screen communications, to ensure easy adherence to these guidelines. Do not recreate the Identity (logo or brandmark) under any circumstances.
Please contact jfredericks@usaid.gov with any policy or design-related questions, or webmaster@info.usaid.gov if you have any trouble downloading these files.
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