Insecticide-treated mosquito nets were added to PSI’s sales force with relative ease. Launch events were staged in all six of Madagascar’s provinces, and groups of students formed “Key Teams” which introduced and promoted the new mosquito net products at sales outlets across the country.
Results
USAID launched Super Moustiquaire within only six months of the project’s conception and two months later, the nets were available in retail outlets nationwide. The mosquito nets were rapidly deployed to the majority of sales points within its network of approximately 850 wholesale and 24,000 retail outlets.
Super Moustiquaire sales figures to date indicate early success. Nearly 200,000 nets were sold between September 2001 and June 2003. Sales during this period have generated an estimated 562,000 person-years of malaria protection.
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