Summary Analysis
Summary of Interviews in Order of Location
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City/State
|
Event Date
** Interview was booked but not completed
|
Interview
Summary
|
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Washington, D.C.
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Washington, D.C.
|
09/03/2002
|
Live interview with Dr. Clark by Hank Silverberg of WTOP. WTOP said that the interview went
well. Transcript available at (301)
656-4068.
|
|
Washington, D.C.
|
09/06/2002
|
Interview with Charles Curie by Rebecca Matthews of WFMD-AM and WFRE-FM. Interviewed Dr. Clark in 2000. Will run on newscasts on 10 times on both
stations during the day.
|
|
Washington, D.C.
|
09/09/2002
**
|
Neither Mr. Curie nor Dr. Clark was available during the time slots
offered by WJFK. Their
taping times are from 1:00-2:30 and both spokespersons
were not available.
Gwendy Lopez 703-279-2889
|
|
Washington, D.C.
|
09/10/2002
|
Interview with Dr. Clark by Tyrone Barksdale of WHUR. Interview with for a health show called
Horizons. 30-minute interview aired on
September 15th.
|
|
Washington, D.C.
|
09/16/2002
|
Interview with Dr. Clark by Tavis Smiley of NPR. In Studio interview that aired on September
27th for 8 minutes. Access
to the interview can be found at: http://www.npr.org/ramfiles/tavis/20020927.tavis.02.ram
|
|
Washington, D.C.
|
09/10, 11th, 19th, 24th or 25th
10:30am-11:00am EST
**
|
Interview with Mr. Curie by Chilli Amar of WRQX-FM. The interview was booked and a series of
available dates were presented, but none accorded with SAHMSA spokespeople. 202-686-3100
|
|
Washington, DC
|
11/14/2002
2002
**
|
WPGC would like to interview Dr. Clark on this future date at 10:15am ET. This information has been
provided to SAMHSA to arrange. Justine Love is the contact. 301-918-2347
|
|
Chicago, Illinois
|
|
Chicago, Illinois
|
09/03/2002
|
Cliff Kelly from the Cliff Kelly Show on WVON–AM,
interviewed Dr. Clark. It is a
popular Chicago morning news talk
show. The Voice of the Nation is a
news and talk station serving the African-American and related ethnic
communities. Covering not only Greater
Chicago but also Kankakee and Joliet. This was a LIVE interview lasting one hour.
|
|
Chicago, Illinois
|
09/10/2002
|
Interview with Dr. Clark by Dave Schwan of Illinois Radio Network.
Dave talked about Illinois/Chicago- specific information. In addition, he asked about the upcoming Chicago events. Dave interviewed Dr. Clark for 15
minutes.
|
|
Chicago, Illinois
|
09/16/2002
|
Interview with Charles Curie by Lee Ann Trotter of WUSN-FM
99.5. This is Chicago’s biggest station and
the format is country. Will send Illinois briefing sheet Chicago
Events 9/22-25 Up Close is the name of the program. The interview aired on 09/22.
|
|
Boston, Massachusetts
|
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Boston, Massachusetts
|
09/04/2002
**
|
Interview with Mr. Curie by WBZ.
This was booked and confirmed, but Mr. Curie had a meeting with
Secretary Thompson and was unable to do the interview. This could not be rescheduled because they
wanted a story concerning the release of the Household survey.
|
|
Indianapolis, Indiana
|
|
Indianapolis, Indiana
|
09/04/2002
**
|
Interview with Dr. Clark by Taylor Bennett of WIBC-AM Network Indiana. The interview was booked, but unable to be
confirmed. Again, this could not be
rescheduled because they wanted a story concerning the release of the
Household Survey.
|
|
Phoenix, AZ
|
|
Phoenix, Arizona
|
10/01 or 10/02
2002
**
|
Mary Reilly at KKLT tried to schedule an interview, but the
spokespeople were not available for these dates. Mary would like a 30-minute interview with
either Dr. Clark or Mr. Curie. Wants to discuss substance abuse and
treatment. Still interested in an
interview. 602-274-6200
|
|
Yuma,
Arizona
|
|
Yuma, Arizona
|
09/04/2002
|
Interview with Dr. Clark by Mr. Kim Johnson of KLJZ 100.9
FM. Was a taped interview with Dr.
Clark on 9/04 that lasted 15-minutes. Clips from this interview ran 10 times as
news story throughout the day.
|
|
Yuma, Arizona
|
09/04/2002
|
Interview with Dr. Clark by Chris Perkins of KBLU-AM. Was a LIVE interview that lasted 20-minutes.
|
|
Atlanta, Georgia
|
|
Atlanta, Georgia
|
09/06/2002
|
Interview with Ivette Torres by Gerardo Guzman of WAZX. This is a Spanish language station that is
attempting to reschedule with Ms. Torres. This was a 15-minute taped
interview used as a story for the 8 AM news.
|
|
Atlanta, Georgia
|
09/10/2002
**
|
Interview with Dr. Clark by Brenda Bowden of WAOK-AM. This was booked, but did not happen because
station did not answer dial-in number.
They called later in the month to rebook, but the SAMHSA spokespeople
were not available for the interview.
Still would like to book an interview for a future date. 404.898.8900
|
|
Minneapolis, Minnesota
|
|
Minneapolis, Minnesota
|
09/06/2002
|
Interview with Charles Curie by Bill Meers of Metro Networks. Bill asked about the survey results and
particularly those related to Minneapolis/St. Paul. 20 Minutes aired on both
affiliates one time.
|
|
Minneapolis, Minnesota
|
09/26/2002
|
Interview with Dr. Clark by Bill Meers of Metro Networks. Bill
did a follow-up interview concerning the local events. 10 minutes aired on both affiliates once.
|
|
San
Antonio, Texas
|
|
San Antonio, Texas
|
09/06/2002
|
Interview with Charles Curie by Brent Boller of KTSA. The 10-minute interview ran as sound bites
throughout the day’s 10 newscasts.
Discussed Recovery Month and treatment options as well as discuss the
local San Antonio statistics.
|
|
Albuquerque,
New México
|
|
Albuquerque, New Mexico
|
09/09/2002
|
Interview with Charles Curie by Judith Jenkins of KKOB-AM. Judith was unable to tell us when the
interview aired, only that it most likely aired 3 times that day. They discussed Monday’s 9/9 Albuquerque activities. In addition, they discussed access to
prevention and treatment programs.
Talked about the survey release.
|
|
Kansas
City, Missouri
|
|
Kansas City, Missouri
|
09/10/2002
**
|
Interview with Dr. Clark by Dorris Newman of KGGN-AM Great
Gospel Dream Team 890. This interview
was booked, but did not occur because the spokesperson did not call in. It was rescheduled, but the radio station
cancelled at the last moment.
|
|
Portland, Oregon
|
|
Portland, Oregon
|
09/12/2002
**
|
Interview with Mr. Curie or Dr. Clark by Jim McLaren of KEX. This interview was booked, but unable to be
scheduled because SAMHSA spokespeople were not available. This interview could not be rescheduled
because Jim wanted to coordinate the interview with the local event on the 14th.
|
|
Annapolis, Maryland
|
|
Annapolis, Maryland
|
09/19/2002
|
Interview with Charles Curie by Julia Hockenberry of WNAV. Lasted 15 minutes and was aired one time on
9/20 at 2:00pm.
|
|
Omaha,
Nebraska
|
|
Omaha, Nebraska
|
09/19/2002
|
Barbara Hall from KFAB
– AM, interviewed Charles Curie.
Did a 10- minute interview on the household survey and provided info
about Nebraska. Aired one time.
|
|
Hartford, Connecticut
|
|
Hartford, Connecticut
|
09/20/2002
|
Dan Lovallo from WDRC interviewed Charles Curie. Did a 25- minute interview for the public
affairs program that ran on that Sunday morning. Talked about Hartford Recovery Month events
as well as issues surrounding addiction recovery.
|
|
San
Francisco, California
|
|
San Francisco, California
|
09/20/2002
|
Gimmy Park Li from KNBR – AM,
interviewed Ivette Torres. Ivette was
in San Francisco for Recovery Month and she was interviewed
at the studio. The interview was in
English. They discussed Recovery Month
and treatment, as well as the SF event.
It ran one time on 9/21.
|
|
Madison, Wisconsin
|
|
Madison, Wisconsin
|
09/24/2002
|
30-minute interview with Dr. Clark by Jim Packard on Wisconsin Public Radio. LIVE
on “Conversations with Larry Meiler – aired on 12 stations. “For every drug addict or substance abuser in this
country that gets treatment, four others who should get treatment won't.
Larry Meiller talked with an official of the federal government who leads the
effort to provide effective and accessible treatment to all Americans with
addictive disorders. Guest: Dr. H. Westley Clark, Director of the Center for
Substance Abuse Treatment, U.S. Dept of Health &
Human Services, Washington.” The show is available at:http://www.wpr.org/larrymeiller
|
|
National-Issues Today
|
|
|
10/01/02
|
Bob Gourley interviewed Mr. Charles Curie for his syndicated talk show Issues Today. The interview lasted 15-minutes. 168
stations pick-up this show.
|
|
Dallas, TX
|
|
|
10/27/02
7:25pm-8:00pm
Dial-in Number-
1-800-583-1570
or a back-up number-
1-800-414-9997
|
Jerry Joyner- 214-526-2400
Show-Let’s Be Drug Free KILF-AM
Format: news/talk, Dr Laura, Clark Howard,
Art Bell "Talk Radio 570 KLIF"
ID: Dallas TX/Fort Worth TX
Owner: Susquehanna Radio
Co-owned: KKLF, KTCK, KTBK, KDBN, KPLX, KTDK
Netcast: ![[Live]](Final_files/image004.gif) Web Site: http://www.klif.com/
Facilities: 5000w/5000w
|
|
New
York, New York
|
|
New York, New York
|
Very Flexible
**
|
WCBS wants an in-person interview with Curie and/or
Clark the next time they are in New York. They tape at 9:30am and 12:30pm. The segments usually
last 30 minutes. Can tape in October, November or December. Please call Mary Regal to arrange the
interview. 212-846-5144
|
|
|
|
|
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Network and Station Analysis
The following is a breakdown analysis of national network and station coverage. The analysis includes station formats for the stations that conducted interviews, and total estimated listeners/AQH for each.
|
National Networks:
|
2
|
|
State-wide Networks:
|
3
|
|
Local Networks:
|
16
|
|
Total Affiliates:
|
251
|
|
Total Network Airings:
|
298
|
|
Estimated Listeners:
|
4,629,730
|
In addition to stations that ran airings from networks, interviews were also conducted with local stations. The focus of the radio tour was on targeting local stations with local events. Localized press releases and localized briefing sheets were designed to implement the radio outreach strategy. This enabled the dissemination of information carrying National relevance to the state and local level. This strategy was successful in promoting local events and allowing the SAMHSA spokespersons to interact with interviewers in a personalized manner. While the campaign used a local strategy, the message of “Recovery Month” was nationally distributed. The Media Network secured interviews on stations in 10 of the top 20 markets and in all 20 top markets an interview was aired.
Station Format Breakdown
Below is a breakdown of participating stations by format. Station formats included in The Media Network’s outreach show contact with a variety of radio formats, but was concentrated to News and Talk radio.
| Format (Code) |
% of conducted interviews |
| News & Talk Radio (TK and/or NX) |
64% |
| Country Music (CW) |
6% |
| New Rock (NR) |
6% |
| Adult R&B (RB) |
6% |
| Country (CW) |
6% |
| Ethnic-Spanish Language (ETS) |
6% |
| Sports News/Talk (SX) |
6% |
Network and Station Interview Map
Station Information for Interviews Conducted
KBLU
Yuma, AZ
Chris Perkins
928-344-4980
Format: news/talk, Rush, Art Bell
ID: Yuma
AZ
Owner: Clear Channel
Co-owned: KTTI, KYJT
Facilities: 1000w/1000w
 KFAB
Tom Stanton
402-556-2323
Format: news/talk, Rush, Dr Laura, Art Bell
"News Radio 1110 KFAB"
ID: Omaha NE
Owner: Clear Channel
Co-owned: KRQC, KGOR, KXKT
Netcast: Web
Site: http://www.kfab.com/
Facilities: 50000w/50000w
 KKOB
Judith
Jenkins
505-767-9185
Format: news/talk, Rush, Dr Laura, Michael Reagan, Art Bell "News Radio
770"
ID: Albuquerque NM
Owner: Citadel Broadcasting
Co-owned: KNML, KTBL, KRST, KKOB-FM, KBZU, KMGA, KTZO
Web
Site: http://www.770kkob.com/
Facilities: 50000w/50000w
 KLJZ
Yuma, AZ
Mr.
Kim Johnson
928-782-4321
Format: hot AC "Z93"
ID: Yuma
AZ
Co-owned: KJOK
Web Site: http://www.westernnews.com/z93.htm
Facilities: 79' 100 kw C1
36 mile radius coverage area
 KNBR
Gimmy Park Li
415-995-6829
Format: sports,  -
sports
ID: San Francisco CA
Owner: Susquehanna Radio
Co-owned: KTCT, KFFG, KFOG, KSAN
Netcast: Web
Site: http://www.knbr.com/
Facilities: 50000w/50000w
KTSA
San Antonio, TX
210-528-5195
Format: news/talk, Bill O'Reilly, Michael Reagan "55 KTSA"
ID: San Antonio TX
Owner: Viacom
Co-owned: KTFM
Web Site: http://www.ktsa.com/
Facilities: 5000w/5000w
 WAZX
Atlanta, GA
Gerardo Guzman
678-842-9026
Format: regional Mexican "Radio
Exitos"
ID: Cleveland GA/Gainesville GA
Co-owned: WGTA, WAZX
Facilities: 453' 3.2 kw A
33 mile radius coverage area
WCBS
 
New York, NY
Mary
Regal
212-846-5144
Format: news
ID: New York NY
Owner: Viacom
Co-owned: WCBS, WINS, WXRK, WCBS-FM, WNEW, WCBS-TV, WCBS-DT
Web Site: http://www.wcbs880.com/
Facilities: 50000w/50000w
WDRC
 
Dan Lovallo
860-243-1115
Format: talk, Bill O'Reilly, WOR- talk
ID: Hartford CT
Co-owned: WWCO, WMMW, WDRC-FM
Web Site: http://www.wdrc.com/
Facilities: 5000w/5000w
 WFMD
301-663-1841
Format: news/talk, Dr Laura, Jim Bohannon, Fox- sports
ID: Frederick MD
Owner: Clear Channel
Co-owned: WFRE-FM
Web Site: http://www.wfmd.com/
Facilities: 5000w/2500w
 WFRE
Frederick, MD
Rebecca Mathews
301-663-1841
Format:country
ID:FrederickMD
Owner:ClearChannel
Co-owned:WFMD
WebSite:http://www.wfre.com/
Facilities: 1164' 7.9 kw B
WHUR
 
Howard University, DC
Tyrone
Barksdale
202-806-2532
Format: adult R&B
ID: Washington DC
Owner: Howard University
Co-owned: WHUT-TV, WHUT-DT
Web Site: http://www.whur.com/
Facilities: 669' 24 kw B
49 mile radius coverage area
WNAV
Julia Hockenberry
301-261-2452
Format: AC, talk, Bill O'Reilly
ID: Annapolis MD
Netcast: Web
Site: http://www.wnav.com/
Facilities: 5000w/1000w
WTOP
Hank Silverberg
202-895-5060
Format: news // WTOP 1500
ID: Warrenton VA/Washington DC
Owner: Bonneville International
Co-owned: WTOP, WGMS-FM, WWZZ
Netcast: Web
Site: http://www.wtopnews.com/
Facilities: 646' 29 kw B
50 mile radius coverage area
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