Project Results Summary
Marketing Contacts Summary
Total Faxes Sent (personalized): 132
Total Emails Sent (personalized, targeted): 59
Total Calls Made (direct contacts): 267
Total Points of Contact: 468
Interview Highlights
NPR
Dr. Clark was interviewed in studio by host Tavis Smiley for 15 minutes about Recovery Month. This show is aired on 39 stations across the United States reaching over 2,000,000 listeners.
Issues Today
Dr. Clark discussed recovery topics in general and looked at the disparity among those that receive treatment and those that need treatment and do not receiving it. The interview will be carried by 168 stations across the country on the weekend of October 11th and 12th, reaching an audience of 1.6 million.
Wisconsin Public Radio
Dr. Clark participated for 25 minutes as a guest on the live call-in talk show, “Conversations.” The segment was quite lively, with Dr. Clark responding to detailed questions from the host, Jim Packard, and taking calls from listeners, including several in recovery. Show airs on 12 Wisconsin Public Radio affiliates for a total audience of over 150,000.
Summary Results
Total Interviews Conducted: 21
Gross Impressions of Networks: 4,654,030
Gross Impressions of Stations: 331,600
Gross Impressions of Stations with Interviews Booked but not Completed: 269,800
Network Affiliates Airing Interviews: 235
Total Networks Airing Interviews: 5
Total Individual Stations Airing Interviews: 251
