Conclusion and Final Recommendation
SAMHSA’s and The Media Network, Inc.’s Radio Media Tour efforts successfully broadcast the message concerning the release of the Annual Household Survey, the local Recovery Month events and the need for increased awareness about the substance abuse problem plaguing the United States and treatment mechanisms offered by the Federal government.
Interviews focused on explaining the role of the US government in substance abuse treatment, giving out information, including the toll-free line and the Recovery web site address, and finally delivering a channel of substance abuse support for local communities.
For future radio tour campaigns The Media Network suggests a few ideas for a radio outreach initiative that will impact the lives of more individuals across the country.
- Allow for interview availability time slots that will better facilitate the scheduling of interviews with stations located in Pacific and Mountain Time zones.
- Make links from the SAMHSA/Recovery Month websites to sites that archive completed radio interviews online, for example, NPR (http://www.npr.org/ramfiles/tavis/20020927.tavis.02.ram). In addition, future interviews could be digitally recorded and be made available to the public from the SAMHSA/Recovery Month web sites.
- Build in availability times within the spokesperson’s schedule to conduct on-site interviews with radio stations when the spokespersons are traveling to a city to attend a local event.
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