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INTERACTIVE WEB BASED ACTIVITIES AND INFORMATION SAMHSA hosts a Recovery Month interactive Web site, making information on Recovery Month accessible to local communities and the general public either online or through downloadable files. Visitors can view and order materials, distribute news, and post events by locality. The Recovery Month web site received nearly 8 million hits from January 2003 through October 2003. Site traffic for new visitors was up 75 percent, total visits were up 82 percent and traffics from search engines increased 124 percent to the 2003 site from 2002. New features on the web site for 2003 include an interactive events counter, an option for contributors to automatically receive the 2004 Recovery Month kit, and event photos. A new electronic flyer was also made available each month for organizations hosting events, with the result that a record number of downloads were recorded for the site. In 2003, 289 events were posted on the site, an increase of 22 percent over the previous year. The Web site continues to include the virtual Recovery Month kit, additional resources and publications, the proclamations, event listings, and on line ordering capabilities. SAMHSA press releases, archived web chats and webcasts, English and Spanish versions of television and radio PSAs produced in 2001 and 2002, along with open ended versions of Recovery Month 2002 spots. The 2003 webcast and webcast series experienced three times the viewership from 2002. RECOVERY MONTH WEB SITE HITS COMPARED TO PREVIOUS YEARS Month 2003 Hits 2002 Hits 2001 Hits 2000 Hits 1999 Hits Prior to June 2,533,370 633,187 114,413 - - June 683,796 228,496 127,852 17,507 18,229 July 767,676 284,609 629,657 37,655 15,401 August 1,231,059 375,530 212,043 45,988 16,378 September 1,157,533 452,433 176,016 51,235 15,254 October 614,676 243,100 85,975 27,983 27,490 November 474,020 240,932 57,167 22,033 10,470 December             337,088 150,957 55,373 16,238 2,301 Total 7,799,218 2,609,244 1,458,496 218,639 105,523   WEBCASTS SAMHSA developed 10 webcasts in a talk and magazine show format, with a host and four guests. All webcasts were aired on the first Wednesday of the month at 3:00 p.m. EST, beginning in February and running through November. Viewers had an opportunity to send in topic related questions, which were addressed during the program, prior to each webcast via the Recovery Month web site. The ten monthly webcasts logged 31,448 page views, three times the previous year's activity. (These figures indicate the number of times a viewer accessed the web page, but do not necessarily reflect the number of times the supporting graphics/files were viewed.) Archive copies of the webcasts were made available on the web immediately following the aired program and VHS video cassette tapes could be ordered via the Recovery Month web site. With the sale of 2.314 tapes in 2003, these have become NCADI's most widely distributed video series. The webcast on co-occurring disorder was the most widely promoted and purchased. The 2003 webcasts are listed below. Webcast Theme/Title Date Time         1 The Road to Recovery 2003 February 5 3:00 p.m.         2 When Addiction and Mental Disorders Co-Occur March 5 3:00 p.m.         3 Expanding Addiction Treatment Capacity to Meet All Needs April 2 3:00 p.m.         4 Helping Addicted Youth Find Recovery May 7 3:00 p.m.         5 Alcohol and Drug Use and the Cultures of Addiction June 4 1:00 p.m.         6 The Cultures of Recovery July 2 3:00 p.m.         7 Finding and Paying for Addiction Treatment in Your Community August 6 3:00 p.m.         8 Helping the Justice and Child Welfare Systems Meet the Needs of Families Affected by Addiction September 3 3:00 p.m.         9 Business Community Voices for Recovery September 17 3:00 p.m.         10 The Nation Celebrates Recovery- 2003: A National Showcase of Events November 5 3:00 p.m. WEB CHATS SAMHSA developed eight web chats that aired on the third Wednesday of the month at 3:00 p.m. EST, from March through September (two web chats were held in September). Questions were taken both in advance of the actual chats through the Recovery Month web site or live during the chat. There were a total of 473 chat logins and 206 simultaneous users for the 2003 web chats. The programs, listed below, were archived and are available on the Recovery Month 2003 web site. Chat Theme/Title Date Time         1 When Addiction and Mental Disorders Co-Occur March 19 3:00 p.m.   Ivette Torres, Associate Director for Consumer Affairs, CSAT/SAMHSA             2 Expanding Addiction Treatment Capacity to Meet All Needs April 16 3:00 p.m.   David Rosenbloom, Ph.D., Director, Join Together             3 Helping Addicted Youth Find Recovery May 21 3:00 p.m.   Rita Rumbaugh, Prevention Specialist, Montgomery County             4 Alcohol and Drug Use and the Cultures of Addiction June 18 3:00 p.m.   Stacia Murphy, President, National Council on Alcohol and Drug Dependence             5 Cultures of Recovery July 16 3:00 p.m.   William L. White, addiction expert and author             6 Finding and Paying for Addiction Treatment in Your Community August 20 3:00 p.m.   Charles G. Curie, SAMHSA Administrator             7 Helping the Justice and Child Welfare Systems Meet the Needs of Families Affected by Addiction September 10 3:00 p.m.   Honorable Karen Freeman-Wilson (ret.), National Association of Drug Court Professionals             8 Business Community Voices for Recovery September 24 3:00 p.m.   Elena Carr, Director, Working Partners for an Alcohol- and Drug-Free Workplace, DOL

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