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National Alcohol and Drug Addiction Recovery Month. September 2008 Join the Voices for Recovery. Real People. Real Recovery
Real People. Real Recovery

Public Service Announcements (PSAs)

PSAs are powerful tools for promoting the fact that treatment is effective and recovery is possible. Broadcasters are invited to request copies of the PSAs highlighted below. To make your request, e-mail recoverymonth@samhsa.hhs.gov or call (617) 520-2576. Please specify whether you would like radio and/or television PSAs. If radio, please specify if you would like the English and/or Spanish versions. If you would like the television PSAs, please specify if you would like VHS or Beta, the length (:15 seconds and/or :30 seconds), the language (English and/or Spanish) and whether you want an open-ended or SAMHSA-tagged PSA. Open-ended PSAs allow organizations to put their own contact information at the end of the PSA.

The links below will guide you directly to the PSAs which debuted in each respective year. The PSAs are NOT time sensitive and can be used any time of the year.

2007

TV and Radio PSAs

2006

TV and Radio PSAs

2005

TV and Radio PSAs

2004

TV and Radio PSAs

2003

Radio PSA Scripts

2002

TV PSAs

Radio PSA Scripts

2001

TV PSAs

Radio PSA Scripts

2000

TV PSAs

Radio PSA Scripts

Radio PSAs (audio files)

1999

TV PSAs

Radio PSA Scripts

Radio PSAs (audio files)

1998

Radio PSA Scripts
TV PSAs

To obtain broadcast quality copies of the TV PSAs, please send your request to recoverymonth@samhsa.hhs.gov.

Radio PSAs

Radio public service announcements (PSAs) qualify for free air time only if they are used to promote a nonprofit organization or public service. Stations will often accept pre-written scripts from organizations seeking to convey a public service message that benefits members of the community. The station can read these scripts over the air.

The scripts give the HHS/SAMHSA Center for Substance Abuse Treatment's toll-free national Helpline, 1-800-662-HELP, as a resource. If your State, county, or community has its own toll-free hotline number, we encourage you to use it in place of the national number. Please inform those operating the hotline that you will be using their number in the scripts.

PSA Awards
  • 2007: Platinum Hermes Award for CSAT's 2006 "Labyrinth" and "New Morning" TV PSAs and a Gold Award for the radio PSAs.

  • 2007: Two Gold Omni Awards in the General Commercial and General Government categories for CSAT's 2006 "'Labyrinth" and " New Morning" PSAs.

  • 2006: Bronze Mercury Award in the government public service category for CSAT's 2006 PSAs.

  • 2006: Bronze 2006 MediMedia Freddie Award for CSAT's 2005 "Treat Me" and "Artist" PSAs.

  • 2005: Gold Mercury Award for outstanding achievement in communications in the government public service category for CSAT's "Treat Me" PSA

  • 2005: Two Silver Omni Awards for demonstrating excellence in production in the categories of Public Service and Government for CSAT's "Treat Me" Television PSA

  • 2003: Addy Citation of Excellence for CSAT's "Runner" Television PSA

  • 2002: Global Award, Addy Citation of Excellence, and New York Festival Award for CSAT's "Crosswalk" Television PSA

  • 2002: National Association of Government Communicators(NAGC) Gold Screen Award for "How To" and "Kid" Radio PSA

  • 2002: Silver Microphone Award for "How To" Radio PSA

  • 2002: Addy Award for CSAT's "Elevator Down" Television PSA
Resources for Public Affairs Directors

SAMHSA Media Services Web Sites
www.samhsa.gov/news/
The SAMHSA Media Services Web site provides SAMHSA's latest news releases, statistics, fact sheets, data, and policy reports on mental health, substance abuse, prevention, managed care, and the workplace. It also provides links to other SAMHSA resources on the Web.

The NCADI Newsroom
http://ncadi.samhsa.gov/newsroom/
The NCADI Newsroom is the most comprehensive online resource for journalists covering issues related to substance abuse. Be sure to check out the new and improved Newsroom with news angles, programming ideas, and other resources specifically created for the media. The Newsroom also offers press releases, links to online substance abuse-related articles, campaign information, PSA scripts, and much more.

Public Affairs Director's Kits

2002 Public Affairs Director's Kit

2001 Public Affairs Director's Kit

2000 Public Affairs Director's Kit