Partners: 30 Second Radio Ad

He1: "WeÕve been in business for ten years and have really built something."
He2: "É and we want to keep it. "
He1: "Tornado, Cyber Attack, anything can happen."
He2: "So we went to Ready.gov and found free templates and checklists to help put an 
Emergency Preparedness Plan together. So now we worry less about the unforeseen."
He1: "Éand worry about the foreseenÉ"
He2: "Épayroll, our customers."
He1: "Remember when your hair wasnÕt gray?"
He2: "Remember when you had hair?"
He1: "Hey"
Announcer: "Go to Ready.gov for details on creating an Emergency Preparedness Plan. 
Becoming a success is hard work. Protecting it isnÕt. Brought to you by the U.S. Department of 
Homeland Security, the Ad Council and this station."


Partners: 60 Second Radio Ad

He1: "WeÕve been business partners for almost ten years. "
He2: "uh Huh."
He1: "We started with nothing."
He2: "Except big dreams."
He1: "We really built something. "
He2: "And we want to keep it, no matter what."
He1: "Tornado, Cyber AttackÉ. We needed a plan that would get the business back up and running."
He2: "Then we found Ready.gov."
He1: "yeah."
He2: "It has great stuff to put an emergency plan together."
He1: "oh yeah, before Ready.gov, my partner here was all, ÔA plan is going to cost too much, it 
will take too much time.Õ"
He2: "hah ho hoÉ ok, I was wrong."
He1: "What he means is that going to Ready.gov was all MY idea."
He2: "but I agreed it was a good one."
He1: "well, after you saw the free templates, checklists, and ideas."
He2: "Now that we have an Emergency Plan, we worry less about the unforeseen." 
He1: "Éand worry about the foreseen, the payroll, our customersÉ"
He2: "In other words, weÕve got lots of reasons to get worry lines."
He1: "and therefore, lots of worry lines."
He2: "but creating an affordable emergency plan isnÕt one of them."
He1: "Remember when your hair wasnÕt gray?"
He2: "Remember when you had hair?"
He1: "Hey!"
Announcer: "Go to Ready.gov for details on creating an Emergency Preparedness Plan. 
Becoming a success is hard work. Protecting it isnÕt. Brought to you by the U.S. Department of 
Homeland Security, the Ad Council and this station."