2002 Economic Census
Retail Trade
Wisconsin

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Retail Trade - by subsector

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
More data	NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
	44-45	Retail trade	21,360	59,978,700	6,013,140	311,730
	441	Motor vehicle & parts dealers	2,776	15,557,055	1,250,385	39,930
	442	Furniture & home furnishings stores	1,206	1,510,021	234,052	9,776
	443	Electronics & appliance stores	850	1,514,924	185,920	7,835
	444	Building material & garden equipment & supplies dealers	2,162	5,921,684	750,097	28,947
	445	Food & beverage stores	2,205	8,185,293	799,838	56,960
	446	Health & personal care stores	1,369	3,045,088	389,757	20,087
	447	Gasoline stations	2,667	5,959,646	325,112	23,678
	448	Clothing & clothing accessories stores	2,268	2,043,860	270,251	20,593
	451	Sporting goods, hobby, book, & music stores	1,361	1,282,804	163,095	12,730
	452	General merchandise stores	701	8,811,306	847,176	54,045
	453	Miscellaneous store retailers	2,564	1,474,341	229,409	16,634
	454	Nonstore retailers	1,231	4,672,678	568,048	20,515

Retail Trade - by industry

Data based on Geographic Area Series reports. Table includes only establishments of firms with payroll. Nonemployers are shown separately. Introductory text includes scope, methodology, non-sampling error, and confidentiality protection. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
D = Withheld to avoid disclosing data of individual companies; data are included in higher level totals
441	Motor vehicle & parts dealers	2,776	15,557,055	1,250,385	39,930
4411	Automobile dealers	1,238	13,300,150	948,340	28,266
44111	New car dealers	686	12,231,135	879,060	25,665
44112	Used car dealers	552	1,069,015	69,280	2,601
4412	Other motor vehicle dealers	471	1,266,344	117,710	4,115
44121	Recreational vehicle dealers	96	265,430	21,304	788
44122	Motorcycle, boat, & other motor vehicle dealers	375	1,000,914	96,406	3,327
441221	Motorcycle dealers	152	522,632	50,146	1,591
441222	Boat dealers	162	387,890	38,306	1,378
441229	All other motor vehicle dealers	61	90,392	7,954	358
4413	Automotive parts, accessories, & tire stores	1,067	990,561	184,335	7,549
44131	Automotive parts & accessories stores	808	637,676	115,121	5,248
44132	Tire dealers	259	352,885	69,214	2,301
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
442	Furniture & home furnishings stores	1,206	1,510,021	234,052	9,776
4421	Furniture stores	481	786,118	116,527	4,583
4422	Home furnishings stores	725	723,903	117,525	5,193
44221	Floor covering stores	376	445,369	76,694	2,561
44229	Other home furnishings stores	349	278,534	40,831	2,632
442291	Window treatment stores	30	10,035	1,889	96
442299	All other home furnishings stores	319	268,499	38,942	2,536
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
443	Electronics & appliance stores	850	1,514,924	185,920	7,835
44311	Appliance, television, & other electronics stores	629	1,268,994	154,187	6,445
443111	Household appliance stores	256	288,079	41,382	1,663
443112	Radio, television, & other electronics stores	373	980,915	112,805	4,782
44312	Computer & software stores	185	221,604	27,497	1,141
44313	Camera & photographic supplies stores	36	24,326	4,236	249
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
444	Building material & garden equipment & supplies dealers	2,162	5,921,684	750,097	28,947
4441	Building material & supplies dealers	1,589	4,877,478	618,171	23,345
44411	Home centers	106	D	D	(5000-9999)
44412	Paint & wallpaper stores	155	D	D	(500-999)
44413	Hardware stores	428	507,516	83,606	5,563
44419	Other building material dealers	900	2,409,520	342,540	10,038
4442	Lawn & garden equipment & supplies stores	573	1,044,206	131,926	5,602
44421	Outdoor power equipment stores	138	106,969	14,402	621
44422	Nursery, garden center, & farm supply stores	435	937,237	117,524	4,981
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
445	Food & beverage stores	2,205	8,185,293	799,838	56,960
4451	Grocery stores	1,317	7,580,746	731,304	51,829
44511	Supermarkets & other grocery (except convenience) stores	1,122	7,466,192	723,550	51,151
44512	Convenience stores	195	114,554	7,754	678
4452	Specialty food stores	451	218,304	42,445	2,864
4453	Beer, wine, & liquor stores	437	386,243	26,089	2,267
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
446	Health & personal care stores	1,369	3,045,088	389,757	20,087
44611	Pharmacies & drug stores	752	2,704,884	320,889	16,296
4461102	Proprietary stores	21	18,484	4,707	211
44612	Cosmetics, beauty supplies, & perfume stores	121	69,905	10,471	1,172
44613	Optical goods stores	238	117,174	27,975	1,327
44619	Other health & personal care stores	258	153,125	30,422	1,292
446191	Food (health) supplement stores	150	44,430	6,794	564
446199	All other health & personal care stores	108	108,695	23,628	728
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
447	Gasoline stations	2,667	5,959,646	325,112	23,678
44711	Gasoline stations with convenience stores	2,235	4,805,129	261,853	20,023
44719	Other gasoline stations	432	1,154,517	63,259	3,655
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
448	Clothing & clothing accessories stores	2,268	2,043,860	270,251	20,593
4481	Clothing stores	1,335	1,334,083	163,356	14,437
44811	Men's clothing stores	142	86,191	15,449	799
44812	Women's clothing stores	493	344,025	42,386	3,970
44813	Children's & infants' clothing stores	87	69,036	8,150	857
44814	Family clothing stores	349	681,738	72,141	6,626
44815	Clothing accessories stores	80	33,155	5,058	382
44819	Other clothing stores	184	119,938	20,172	1,803
4482	Shoe stores	448	328,398	43,913	3,256
4482101	Men's shoe stores	13	12,448	1,476	53
4482102	Women's shoe stores	26	12,196	1,779	174
4482103	Children's & juveniles' shoe stores	7	3,627	508	41
4482104	Family shoe stores	320	210,865	29,602	2,042
4482105	Athletic footwear stores	82	89,262	10,548	946
4483	Jewelry, luggage, & leather goods stores	485	381,379	62,982	2,900
44831	Jewelry stores	469	374,302	61,853	2,815
44832	Luggage & leather goods stores	16	7,077	1,129	85
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
451	Sporting goods, hobby, book, & music stores	1,361	1,282,804	163,095	12,730
4511	Sporting goods, hobby, & musical instrument stores	1,012	962,338	125,014	9,380
45111	Sporting goods stores	543	523,030	64,545	4,488
4511101	General-line sporting goods stores	139	189,474	22,943	1,551
4511102	Specialty-line sporting goods stores	404	333,556	41,602	2,937
45112	Hobby, toy, & game stores	243	260,390	30,347	2,980
45113	Sewing, needlework, & piece goods stores	135	71,010	8,901	925
45114	Musical instrument & supplies stores	91	107,908	21,221	987
4512	Book, periodical, & music stores	349	320,466	38,081	3,350
45121	Book stores & news dealers	231	233,204	28,044	2,456
451211	Book stores	221	228,456	27,513	2,408
4512111	Book stores, general	146	155,622	19,494	1,772
4512112	Specialty book stores	40	19,766	2,816	316
4512113	College book stores	35	53,068	5,203	320
451212	News dealers & newsstands	10	4,748	531	48
45122	Prerecorded tape, compact disc, & record stores	118	87,262	10,037	894
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
452	General merchandise stores	701	8,811,306	847,176	54,045
4521	Department stores	277	5,828,705	576,233	38,703
45210009	Department stores (incl leased depts)	277	5,945,420	576,233	38,703
452111	Department stores (expt discount dept stores)	76	1,294,179	159,247	10,254
452112	Discount department stores	201	4,534,526	416,986	28,449
4529	Other general merchandise stores	424	2,982,601	270,943	15,342
45291	Warehouse clubs & supercenters	37	D	D	(5000-9999)
45299	All other general merchandise stores	387	D	D	(5000-9999)
4529901	Variety stores	211	151,772	17,670	1,450
4529904	Miscellaneous general merchandise stores	176	D	D	(2500-4999)
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
453	Miscellaneous store retailers	2,564	1,474,341	229,409	16,634
4531	Florists	478	132,393	30,925	2,873
4532	Office supplies, stationery, & gift stores	964	589,226	75,936	6,318
45321	Office supplies & stationery stores	119	313,625	32,440	1,909
45322	Gift, novelty, & souvenir stores	845	275,601	43,496	4,409
4533	Used merchandise stores	342	137,669	36,923	2,795
4539	Other miscellaneous store retailers	780	615,053	85,625	4,648
45391	Pet & pet supplies stores	143	142,471	18,820	1,587
45392	Art dealers	139	38,739	6,700	498
45393	Manufactured (mobile) home dealers	88	190,001	19,222	595
45399	All other miscellaneous store retailers	410	243,842	40,883	1,968
NAICS code	Description	Estab- lish- ments	Sales ($1,000)	Annual payroll ($1,000)	Paid employees
454	Nonstore retailers	1,231	4,672,678	568,048	20,515
4541	Electronic shopping & mail-order houses	298	3,545,671	392,349	13,782
454111	Electronic shopping	90	151,775	14,848	625
454113	Mail-order houses	208	3,393,896	377,501	13,157
4542	Vending machine operators	130	224,896	46,874	1,880
4543	Direct selling establishments	803	902,111	128,825	4,853
45431	Fuel dealers	288	488,799	55,254	2,062
454311	Heating oil dealers	87	187,484	14,874	590
454312	Liquefied petroleum gas (bottled gas) dealers	198	300,867	40,362	1,470
454319	Other fuel dealers	3	448	18	2
45439	Other direct selling establishments	515	413,312	73,571	2,791