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The ENERGY STAR label stands for superior energy performance, and can not only improve your bottom line and facility quality and comfort, but can also help prevent air pollution, by reducing energy consumption. That looks good to your customers, employees, and to people everywhere from Main Street to Wall Street.
Working with ENERGY STAR, Energy Service and Product Providers can help their customers make decisions that are as good for the environment as they are for business.
Small businesses comprise over half the U.S. economy, in terms of sales, employment, net new jobs, square footage, and over half of commercial sector energy consumption. Small business is now a major ENERGY STAR target market.
We know you need to keep selling “big jobs,” but we define small business as 100,000-square feet or less of total space, under one owner/operator. This includes many “big name” franchisees. (Send us an email if you have questions). Our definition also matches well with electric utilities’ small/middle market (500 kW demand) customers. To help tap this major market, here are some new ways to co-market efficiency products and services.
Here are some steps for how your company can help promote energy-efficiency to the consumer marketplace:
Step 1: Partner with your customers by having them join with ENERGY STAR for small business.
There is no cost and no reporting required for you or your customer. We only need information for success stories and awards. (You must have your customer’s permission; we will verify consent). To partner with your customers:
Step 2: Submit “success stories” about the great work you’ve done for your customers and nominate your best work for the annual ENERGY STAR for Small Business Awards.
You can submit success stories and award nominations with the same form and in return we can list you in our online directory. Be sure to tell us the application is from you, and tell your customer they are being nominated, as we must verify their desire to participate.
Once you submit an acceptable success story or award application, we will add you to our new online “B2B” directory of Energy Service and Product Providers. The directory is designed to help small businesses find local Energy Service and Product Providers, like you, to help them save energy and money. We’ll work with you on identifying what is acceptable. We’re looking for verifiable, relatively comprehensive upgrades (not just single-product or one-system upgrades.)