WaterSense
Program Logo Use Guidelines
What is the WaterSense program logo?
The WaterSense program logo will be used by the U.S. Environmental
Protection Agency (EPA) and its promotional partners to show that
they are dedicated to the WaterSense program's mission to transform
the marketplace for water-efficient products, practices, and programs.
Use of the program logo is restricted to eligible partners, who
must adhere to the guidelines set forth in this document. The program
logo is being registered with the U.S. Patent and Trademark Office.
What does the WaterSense program logo look like?
The WaterSense program logo consists of the WaterSense image and
text in Rotis Semi Serif - 65 font oriented horizontally. Blue and
green were chosen for the program logo because they represent water
and the environment. Black or reversed white versions of the program
logo are also allowed. The program logo should be reproduced large
enough for "EPA" to be legible. The program logo should
not be distorted or altered in any way.
Are there any prerequisites for using the WaterSense program logo?
WaterSense promotional partners, including communities, states,
government agencies, utilities, and nongovernmental organizations,
willing to promote the benefits of WaterSense labeled products and
water-efficient practices through education campaigns or other activities
may use the program logo on outreach/promotional materials. To preserve
the credibility of the program logo, organizations must adhere to
government regulations on the uses of the program logo as indicated
in this document. Promotional partners must have in place a current,
signed partnership agreement with EPA in order to use the program
logo. In addition, promotional partners are asked to complete a
WaterSense promotional plan checklist prior to using the WaterSense
program logo or materials, and annually thereafter. All uses of
the WaterSense program logo in educational and promotional campaigns
should be consistent with the WaterSense brand. EPA reserves the
right to review and approve uses of the program logo on promotional
materials.
Where can I use the WaterSense program logo?
WaterSense partners may use the program logo in the following ways:
- As a visual identifier in educational campaigns that demonstrate
the benefits of water-efficient products, practices, and/or services,
in accordance with WaterSense goals and objectives.
- Program brochures, fact sheets, and other printed materials
and promotional items containing messages about the WaterSense
program or messages consistent with the WaterSense brand.
- Web sites of partners that promote WaterSense labeled products
and water-efficient practices.
- Public service announcements and advertisements that promote
WaterSense approved messages.
- Press materials and other items that support WaterSense campaigns.
While EPA realizes there are many valuable and effective water
efficiency campaigns and programs underway across the United States
today, the program logo should only be used by partners in conjunction
with programs or campaigns that are consistent with WaterSense messages
and program goals. These include promoting products and programs
that use water more efficiently while offering the same or better
performance.
Is there anywhere I may NOT use the WaterSense program logo?
The WaterSense program logo may not be used to imply EPA endorsement
of an organization, company, product, or professional program. The
program logo may not be used to disparage WaterSense or EPA or any
other government body. The program logo may never be associated
with products or services that do not meet the criteria of the WaterSense
program.
The program logo should not be used to imply that a product or
service is water-efficient or meets the criteria set forth by EPA's
WaterSense program. Instead, where appropriate, use the WaterSense
label.
How are WaterSense program logo use violations handled?
Maintaining the credibility of the WaterSense program logo depends
on enforcing these logo use guidelines. As the program's sponsor,
EPA will determine whether uses of the program logo are appropriate.
EPA will contact anyone who misuses the program logo in writing
or by phone. Violators will be given time to correct the error(s),
depending on the severity of the violation and the medium in which
the violation appeared. Dispute resolution procedures, outlined
in the WaterSense Program Guidelines, will go into effect if a correction
is not made to EPA's satisfaction.
This document is also available in PDF
(2 pp, 33K, About
PDF).
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