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Industry Facts

The top 4 companies account for 46% of receipts in this industry.

Display advertising (NAICS 54185)

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in 2002

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Data Sponsored By:U.S. Census Bureau
**Data Source: Econ Census/All Sectors/2002/Economy-Wide Key Statistics

Total Receipts

Receipts Per Capita ($)

2002 1997
Receipts (Mil $) 4,617 4,639
Payroll (Mil $) 930 823
Employees 26,666 41,357
Establishments 2,526 2,261
Data Sponsored By:U.S. Census Bureau
**Data Source: Econ Census/All Sectors/2002/Economy-Wide Key Statistics

Receipts per Employee

Industry Ratios 2002 1997
Total receipts (Mil $) 4,617 4,639
Receipts per establishment ($000) 1,828 2,052
Receipts per employee ($) 173,128 112,169
Receipts per $ of payroll ($) 4.96 5.64
Annual payroll per employee ($) 34,893 19,901
Employees per establishment 10 18
Receipts per capita ($) 16 17
Establishments per million residents 8.8 8.3

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