1997 Nonemployer Statistics
Retail Trade

Wisconsin
Includes only firms subject to federal income tax. Nonemployers are businesses with no paid employees. Introductory text includes scope and methodology. More detail is available for employers. For descriptions of column headings and rows (industries), click on the appropriate underlined element in the table.
NAICS
code		 Description All taxable firms Nonemployers Employers
Establish-
ments		 Receipts
($1,000)		 Establish-
ments		 Receipts
($1,000)		 Establish-
ments		 Sales
($1,000)
44-45 Retail trade 60,578 51,588,575 38,861 1,068,112 21,717 50,520,463
441 Motor vehicle & parts dealers 4,269 13,643,449 1,653 199,770 2,616 13,443,679
4411 Automobile dealers 2,095 11,639,124 887 138,110 1,208 11,501,014
44112 Used car dealers 1,427 830,930 887 138,110 540 692,820
4412 Other motor vehicle dealers 829 858,185 414 34,625 415 823,560
44121 Recreational vehicle dealers 129 177,610 48 6,178 81 171,432
44122 Motorcycle, boat, & other motor vehicle dealers 700 680,575 366 28,447 334 652,128
441221 Motorcycle dealers 166 245,312 66 4,149 100 241,163
441222 Boat dealers 224 300,046 64 3,529 160 296,517
441229 All other motor vehicle dealers 310 135,217 236 20,769 74 114,448
4413 Automotive parts, accessories, & tire stores 1,345 1,146,140 352 27,035 993 1,119,105
442 Furniture & home furnishings stores 1,866 1,308,570 644 31,980 1,222 1,276,590
4421 Furniture stores 692 747,936 155 11,263 537 736,673
4422 Home furnishings stores 1,174 560,634 489 20,717 685 539,917
443 Electronics & appliance stores 1,354 1,360,455 484 23,380 870 1,337,075
44311 Appliance, television, & other electronics stores 912 1,066,820 278 14,757 634 1,052,063
443111 Household appliance stores 392 246,956 97 6,327 295 240,629
443112 Radio, television, & other electronics stores 520 819,864 181 8,430 339 811,434
44312 Computer & software stores 381 269,119 183 7,908 198 261,211
44313 Camera & photographic supplies stores 61 24,516 23 715 38 23,801
444 Building material & garden equipment & supplies dealers 2,912 5,800,042 545 29,927 2,367 5,770,115
4441 Building material & supplies dealers 2,044 4,440,747 347 23,425 1,697 4,417,322
44411 Home centers N N D D 47 D
44412 Paint & wallpaper stores N N D D 179 D
44413 Hardware stores 522 439,589 82 6,213 440 433,376
44419 Other building material dealers 1,256 3,043,613 225 14,695 1,031 3,028,918
4442 Lawn & garden equipment & supplies stores 868 1,359,295 198 6,502 670 1,352,793
445 Food & beverage stores 3,449 7,910,581 1,077 80,426 2,372 7,830,155
4451 Grocery stores 1,802 7,327,969 392 39,494 1,410 7,288,475
4452 Specialty food stores 974 201,460 502 19,078 472 182,382
44521 Meat markets N N 47 2,447 N N
44522 Fish & seafood markets N N 22 847 N N
44523 Fruit & vegetable markets N N 94 3,064 N N
44529 Other specialty food stores N N 339 12,720 N N
4453 Beer, wine, & liquor stores 673 381,152 183 21,854 490 359,298
446 Health & personal care stores 2,567 1,920,200 1,219 15,971 1,348 1,904,229
44611 Pharmacies & drug stores 753 1,647,628 29 1,007 724 1,646,621
44612 Cosmetics, beauty supplies, & perfume stores 953 62,558 845 6,939 108 55,619
44613 Optical goods stores 299 111,138 22 1,273 277 109,865
44619 Other health & personal care stores 562 98,876 323 6,752 239 92,124
447 Gasoline stations 2,863 4,481,564 179 29,712 2,684 4,451,852
448 Clothing & clothing accessories stores 3,633 1,736,383 1,073 39,065 2,560 1,697,318
4481 Clothing stores 2,245 1,077,211 756 24,934 1,489 1,052,277
44811 Men's clothing stores 210 113,686 30 2,309 180 111,377
44812 Women's clothing stores 786 345,173 144 4,299 642 340,874
44813 Children's & infants' clothing stores 83 34,333 30 1,477 53 32,856
44814 Family clothing stores 428 445,327 130 3,835 298 441,492
44815 Clothing accessories stores 267 26,356 160 5,295 107 21,061
44819 Other clothing stores 471 112,336 262 7,719 209 104,617
4482 Shoe stores 569 325,324 45 2,044 524 323,280
4483 Jewelry, luggage, & leather goods stores 819 333,848 272 12,087 547 321,761
44831 Jewelry stores 774 322,627 252 11,052 522 311,575
44832 Luggage & leather goods stores 45 11,221 20 1,035 25 10,186
451 Sporting goods, hobby, book, & music stores 3,838 1,135,735 2,362 73,075 1,476 1,062,660
45111 Sporting goods stores 1,427 458,779 817 35,048 610 423,731
45112 Hobby, toy, & game stores 727 220,142 483 14,359 244 205,783
45113 Sewing, needlework, & piece goods stores 495 62,163 348 6,023 147 56,140
45114 Musical instrument & supplies stores 210 87,458 126 4,092 84 83,366
4512 Book, periodical, & music stores 979 307,193 588 13,553 391 293,640
45121 Book stores & news dealers 768 203,788 514 10,694 254 193,094
451211 Book stores 416 191,254 179 4,307 237 186,947
451212 News dealers & newsstands 352 12,534 335 6,387 17 6,147
45122 Prerecorded tape, compact disc, & record stores 211 103,405 74 2,859 137 100,546
452 General merchandise stores 915 6,802,961 295 10,679 620 6,792,282
453 Miscellaneous store retailers 11,027 1,367,122 8,505 222,620 2,522 1,144,502
4531 Florists 901 129,678 416 11,347 485 118,331
4532 Office supplies, stationery, & gift stores 2,681 492,355 1,770 38,646 911 453,709
45321 Office supplies & stationery stores 171 208,225 66 2,625 105 205,600
45322 Gift, novelty, & souvenir stores 2,510 284,130 1,704 36,021 806 248,109
4533 Used merchandise stores 2,296 139,669 1,951 41,681 345 97,988
4539 Other miscellaneous store retailers 5,149 605,420 4,368 130,946 781 474,474
45391 Pet & pet supplies stores 453 100,067 292 9,385 161 90,682
45392 Art dealers 464 38,416 329 7,518 135 30,898
45393 Manufactured (mobile) home dealers 123 182,626 46 3,147 77 179,479
45399 All other miscellaneous store retailers 4,109 284,311 3,701 110,896 408 173,415
454 Nonstore retailers 21,885 4,121,513 20,825 311,507 1,060 3,810,006
4541 Electronic shopping & mail-order houses 1,212 2,779,768 993 14,741 219 2,765,027
4542 Vending machine operators 910 233,734 753 17,603 157 216,131
4543 Direct selling establishments 19,763 1,108,011 19,079 279,163 684 828,848
45431 Fuel dealers 460 619,339 92 12,621 368 606,718
45439 Other direct selling establishments 19,303 488,672 18,987 266,542 316 222,130
D Withheld to avoid disclosure;   N Not available; S Withheld because data do not meet publication standards;   W Wholesale receipts for nonemployers are not comparable to wholesale sales for employers;   X Industry not in scope of Economic Census for employers;   t Total does not include employer data for out-of-scope industries;   r revised subsequent to initial publication

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Source: 1997 Economic Census:   Nonemployer Statistics and Geographic Area Series (for employers)

Last modified: 1/17/02   Questions?