GOAL #1

Effective Outreach, Training

and Communication

Introduction


An effective outreach strategy is crucial in helping as many victims as possible know about their opportunities to seek financial assistance. If victims don't know about compensation, they can't obtain it. For an individual victim, this lack of knowledge can be tragic, since it can result in unnecessary financial hardship or an inability to obtain needed care. Programs have a clear obligation to "get the word out" about their programs to as many victims and their survivors as they can.

Yet there may be no other activity for which it is more difficult for programs to allocate time and resources. Many programs are budgeted only for processing and determining applications; fewer than a handful of states have staff devoted primarily to outreach and training activities. Most programs must fit outreach and training initiatives in and around claims processing work, or halt them entirely when the volume of applications demands attention. Thus, in evaluating the ability of programs to undertake the strategies suggested for achieving outreach and training goals, available resources are an important consideration. And it is imperative for programs to seek and maintain sufficient resources to ensure that they are able to do effective outreach and training.

Programs should be aware that the more effective their outreach strategies are, the greater the number of applications that may be received. This may cause temporary difficulties if a program doesn't have the staff to process an increased volume of claims, or lacks the money to pay more applicants. This is not to suggest that programs should curtail or abandon outreach activities; but programs also must work to ensure that they meet the greater demands on their processing and payment resources. It is important to note, however, that good information and training often can result in better applications--applications that are more complete and accurate, and that involve fewer ineligible claimants or expenses. As a result, processing and decision making on individual claims actually may become easier for the program.

Within the overall goal for this category of activity, three objectives are defined, each covering a different, though interrelated, factor:

1. Providing information and training to victims and personnel, such as police and victim advocates, who work with victims. This objective encompasses written materials, such as brochures, and training to ensure that those who work with victims understand the program. Direct outreach through public service announcements and community-group appearances is also encompassed. As noted above, providing good information and training can have a significant positive impact on processing and decision making.

2. Fostering mutual understanding with victim service groups and criminal justice personnel. It needs to be emphasized that building "constituent relations" with victim assistance groups and service programs may be the most important outreach activity in which a program can engage. It is essential that representatives of victims and those who serve them in domestic violence shelters, rape crisis programs, and other service organizations have a thorough understanding of each compensation program's work, including its legislative directives and its resource limitations. The "victims community" must have a real sense that the compensation program is "one of us" rather than an outside and alien bureaucracy.

3. Communicating effectively and sensitively. This subject area covers the forms, letters and written materials used by the program, as well as oral communication by phone and in person between victims and program staff. The emphasis here is on clear, easy-to-read and/or understand communication, appropriately sensitive to the emotional trauma victims may suffer.

Each of the objectives is important in its own right, but all are interconnected. A program that does a good job in pursuing effective strategies to achieve these objectives will create a climate in which it can interact and function effectively with victims, victim advocates, and criminal justice personnel. Effective outreach, training and communication will serve a program well in achieving its overall mission.

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This document was last updated on June 26, 2008