Spread the Word: How to Get Involved in the Campaign

Thank you for helping to spread the word about the ENERGY STAR Pledge. With your leadership in this growing movement, we can make a bigger difference in the fight against global warming.

How to Get Involved in the Campaign MS Word [41 KB]: There are many ways you can help spread the word about your participation in Change the World, Start with ENERGY STAR from driving pledges to collecting stories to publicizing your involvement.

Materials to Get you Started

  • Change the World Graphics: Use these graphics to feature on printed materials.
  • Web Buttons and Banners: Download these banners to help advertise the ENERGY STAR Pledge on your Web site or in e-mails, e-newsletters, and other online outlets.
  • Image Library: A photo library offering several different image options to use on your Web site or in printed materials.
  • Key Messages MS Word [364 KB]: Use in building communications about your involvement in the Change the World, Start with ENERGY STAR campaign.
  • Sample Press Release MS Word [33 KB]: Communicate about your pledge driving efforts to the media.
  • Sample E-mail and Web text MS Word [32 KB]: Customize the e-mail template and send to members, employees and customers to encourage them to pledge, or use the text on your Web site to promote the pledge.
  • Sample Proclamations (for Mayors MS Word [27 KB] and Governors MS Word [28 KB]): Declare October 1, 2008 Change a Light Day in your city or state.
  • Sample Newsletter MS Word [36 KB]: Invite employees or others to help you meet your pledge goal or to invite organizations to become pledge drivers.
  • Campaign Creative Guide MS Powerpoint [2.4 MB]: Guidelines on use of campaign creative.
  • Campaign Facts and Assumptions Adobe Acrobat [133 KB]
  • Paper Pledge Form: E-mail changetheworld@energystar.gov for information on how to collect pledges on paper.