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ENERGY STAR will provide a hyperlink to a partner's Web site only if the following guidelines are met. Partners who choose not to comply with the guidelines will remain listed on the ENERGY STAR Web site.
Web Linking Policy: Requirements
The ENERGY STAR name and logo (both used in compliance with the ENERGY STAR Identity Guidelines) along with a brief introduction of ENERGY STAR (see sample language below), are posted on the partner's Web site. The page with this information will be used for the hyperlink from the ENERGY STAR Web site. Text is provided that explains to consumers the relationship of the partner to ENERGY STAR (see sample language below). Information is provided that identifies any service or ENERGY STAR labeled product(s) the partner provides. If a partner manufactures or sells products with the ENERGY STAR label, the partner should clarify which model numbers are ENERGY STAR qualified to avoid in-store confusion. And, if the partner promotes or sells qualified products and does not manufacture them, then the partner should include the manufacturer of the product in addition to the model number. Provide a hyperlink to www.energystar.gov, or mention that additional information is available at the ENERGY STAR Web site and list the web address: www.energystar.gov.
Note for Manufacturers: Visit the Web Tools page for more information, including suggested text and the "Roll-over" graphic.
Anecdotal evidence suggests that consumers use the Internet to research products before they purchase. Informing your consumers about the many benefits of ENERGY STAR labeled products and services will help them make educated purchase decisions.
Sample Language: Introduction to ENERGY STAR:
ENERGY STAR qualified products and practices help you save money and reduce greenhouse gas emissions by meeting strict energy efficiency guidelines set by the U.S. EPA and U.S. DOE. The ENERGY STAR label also designates superior energy performance in homes and buildings.
Sample Language: Explain relationship with ENERGY STAR:
RETAILER/MANUFACTURER PARTNERS: [Company name] is proud to offer our customers products with the ENERGY STAR label. UTILITY/STATE PARTNERS: [Organization name] is a proud partner of ENERGY STAR. OR [organization name] proudly promotes ENERGY STAR. COMMERCIAL AND INDUSTRIAL PARTNERS: [Company name] is committed to continually improving our management of energy resources, which reduces both operating costs and related forms of pollution. We are proud to be part of the family of businesses who have also joined with ENERGY STAR. SERVICE AND PRODUCT PROVIDERS (SPPs): [Company name] believes businesses benefit financially by continually improving their management of energy resources, and the environment benefits from reduced levels of related pollution. We are proud to offer services and products that may assist businesses who have committed to the goals of ENERGY STAR. HOME BUILDER PARTNERS: [Builder name] is a proud builder of ENERGY STAR labeled homes. FOR RATERS, LENDERS: [Organization name] is a proud partner of ENERGY STAR. OR [organization name] proudly promotes ENERGY STAR. FOR HOME SEALING PARTNERS: [Organization name] is proud to offer insulation products that help meet the performance goals of ENERGY STAR Home Sealing. HOME PERFORMANCE PARTNERS: [Organization name] is proud to partner with ENERGY STAR and sponsor Home Performance with ENERGY STAR in [geographic region].
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