Computers and Peripherals
Indonesia
Overview
USD Millions 2004 2005 (estimated) 2006 (estimated)
Total Market Size 700 910 1,091
Total Local Production 280 364 436
Total Exports 0* 0* 0*
Total Imports 420 546 655
Import from the U.S. 170 221 265
Note: The above statistics are unofficial estimates.
* Negligible amounts, if any
In addition to the figures listed above for the imports from the U.S., a considerable amount of indirect imports enter Indonesia through Singapore. Several U.S. manufacturers such as ATI, Cisco, Hewlett Packard, Intel, Maxtor, Seagate, and Sun have manufacturing plants in Asian countries from which products indirectly enter the Indonesian market through intra-Asia distribution channels.
Indonesia’s computer market has a positive outlook for 2007. Total PC sales in 2007 are expected to reach 2.0 million units or about $1.4 billion in value, a 20 percent increase from 2006. Private companies are the main PC consumers, accounting for 71 percent of sales. Governments took a 17 percent share, followed by individual consumers at 9 percent and 3 percent for the educational sector.
Imports dominate the Indonesian PC market, with HP, Compaq, Acer, IBM, Dell and Toshiba the leaders. While locally assembled PCs from imported components, such as Zyrex, Mugen, Wearnes, Access, Indopc, dominated the non-business market, with about 65 percent market share in 2006, this figure has remained stable in recent years, reflecting improving quality. The top six brands account for 32 percent of the market, led by Compaq, Acer, Hewlett-Packard, IBM, Zyrex and Mugen. Most of the local PC brands use imported components such as: Intel based processors (assembled in Malaysia); Memories/DRAM from Korea, Taiwan, Japan and the U.S.; motherboards, mice keyboards and peripheral cards mainly from Taiwan and China.
Best Prospects/Services
An increasing number of ultra lightweight notebooks have recently emerged in the Indonesian market as the most coveted travel companions. This type of notebook is mostly use by corporate executives as they tend to travel more frequently and want lighter computers. Several local notebook vendors indicated that prospects for the notebooks market look good in the next three years.
Storage products are predicted to have a 40 percent gain in Asia Pacific, including Indonesia. American brands such as HP, EMC and IBM are leading players in the storage market, followed by HDS (Hitachi) of Japanese. Other US players also strong in this market include Sun Microsystems and Dell.
Opportunities Return to top
Indonesia’s Computer market offers great potential for US companies. PC’s and Internet Servers and associated equipment offer the best prospects.
Resources
Indonesian State Ministry of Communication and Information: www.depkominfo.go.id
Indonesia Computer Business Association: www.apkomindo.or.id