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NJBPU, New Jersey's Clean Energy Program

Excellence in ENERGY STAR Promotion
NJBPU, New Jersey's Clean Energy Program
Newark, New Jersey

New Jersey's Clean Energy Program under the New Jersey Board of Public Utilities is working to support the governor's plan to reduce the state's overall energy use by 20 percent by the year 2020. Key to reaching this energy reduction goal is New Jersey's integrated educational, advertising, and public relations campaigns that promote Home Performance with ENERGY STAR. New Jersey's Clean Energy Program is receiving ENERGY STAR recognition for its strategy to provide "whole house, whole building, whole community" solutions. Home Performance with ENERGY STAR is leading the transformation of the New Jersey energy marketplace. Key achievements of this state program include:

  • Promoting energy efficiency through outreach using cable TV, radio, home shows, online, and print advertisements, which garnered nearly 40 million impressions.
  • Recruiting more than 20 communities to disseminate the statewide energy efficiency and climate change message.
  • Connecting homeowners with trained contractors through its Web site, a vital marketing link that provides a visual home performance assessment demonstrating the "house as a system" concept.