Long Island Power Authority
Excellence in ENERGY STAR Promotion
Long Island Power Authority
Uniondale, New York
The Long Island Power Authority (LIPA) ENERGY STAR Lighting and Appliance Program formed in 1999 as a component of the LIPA Clean Energy Initiative Program. The program's goal is to create a sustainable environment for its more than 1.1 million customers on Long Island and for future generations. In 2007, LIPA continued to build on past efforts to engage both business and community support to reach its goal. Key achievements include:
- Conducting its Fourth Annual ENERGY STAR/Energized Sales Training to help sales associates learn about the features and benefits of ENERGY STAR qualified products and then use their knowledge to help them communicate with and meet the needs of customers.
- Performing more than 4,300 site visits to 400 lighting and appliance stores and providing one-on-one training sessions to share general ENERGY STAR information and familiarize sales associates and other personnel with ENERGY STAR resources.
- Holding several in-store promotions and participating in community events to reach out to consumers and encourage them to purchase ENERGY STAR products. Many of these events focused on lighting and were held at retailers such as Ace Hardware, Costco, The Home Depot, and Lowe's. During these events, more than 32,000 ENERGY STAR qualified CFLs were sold.
- Assisting independent retailers in effective and efficient ENERGY STAR promotion through the LIPA Cooperative Advertising Program, which in 2007 resulted in 97 ads and nearly 6 million impressions.
- Conducting seasonal Earth Day and ENERGY STAR Change a Light, Change the World Campaign promotions that highlighted ENERGY STAR qualified CFLs and provided an instant rebate of $1 off select CFLs. Every Long Island store selling ENERGY STAR qualified lighting products participated in the promotions and collectively sold more than one million ENERGY STAR CFLs.
- Collecting more than 1,500 pledges during in-store promotions and community events, tying into the ENERGY STAR Change a Light, Change the World Campaign.
- Partnering with local celebrities as a cross-promotion with the LIPA Home Performance with ENERGY STAR program to develop the "I am an ENERGY STAR" singing contest. Results of the contest yielded nearly 80,000 media impressions and raised ENERGY STAR awareness on Long Island.
As a result of these outreach efforts, LIPA customers are expected to save more than 620 million lifetime kWh, translating to nearly $126 million in lifetime customer savings.