Rudolph A. Wendelin, 90, who during a 40-year career as an artist with
the U.S. Forest Service became best known as the "caretaker" of firefighting
icon Smokey the Bear, died Aug. 31 at the Iliff nursing home in Falls
Church. He lived in Arlington.
He died as a result of injuries he received Aug. 18 in an automobile
accident on Interstate 64 in Norfolk. He was in the Norfolk area visiting
family.
A spokesman for the Virginia State Police said that Mr. Wendelin was
riding in the back seat of his car when his daughter lost control of
the vehicle and collided with a truck and a divider. The spokesman said
the interstate was wet and slippery because of heavy rains that had
ended a short time before, which may have contributed to the accident.
The accident is still under investigation, police said.
Mr. Wendelin, who was taken to a Norfolk hospital before being transferred
to Iliff, was the only person seriously injured in the accident, police
said.
Mr. Wendelin joined the Fore!
st Service in Milwaukee in 1933 and transferred to Washington in 1937.
Following World War II service as a Navy artist, he resumed his Forest
Service career as the man in charge of Smokey Bear, whom the Forest
Service had come up with in 1945 as its "spokesman" in the fight against
Wildfires. The bear's slogan, "Remember, Only You Can Prevent Wildfires," became one of the most familiar and imitated of all time.
Under Mr. Wendelin's guidance, the bear changed. What had originally
been a baby bear and then a full-grown animal with long snout, fangs
and fearsome claws became a bear with more human features. By the 1950s,
the bear (now with the middle name "the") sported a ranger's hat and
belted bluejeans. His paws had become hands, in which he always carried
a shovel, to better protect America's forests.
The bear's demeanor, while never fearsome, was always as solemn as his
job and message. He seemed to move with ponderous dignity and spoke
slowly in a deep and powerful !
voice--a TV voice that belonged to longtime WMAL radio personality Jackson
Weaver.
Mr. Wendelin, in a 1995 interview with The Washington Post, said that
Smokey's influence could be compared with that of the animals in Aesop's
fables and that his message was as old as the Bible itself.
Smokey's popularity under Mr. Wendelin's guidance was undeniable. He
appeared on government posters, postage stamps and television. He also
appeared in magazines, "spoke" on the radio and was used in various
teaching materials. He even appeared in a movie. The government also
licensed his likeness for use on such commercial products as school
lunch boxes.
Eventually, his popularity reached the point where he was awarded his
own Zip code, 20252.
Mr. Wendelin oversaw Smokey's activities until he retired from the Forest
Service in 1973. A sculptor, he designed government awards. He also
designed five commemorative U.S. postage stamps and co-designed a sixth.
He was a 38-year member of the Washi!
ngton Society of Landscape Painters and a member of Community Church
of Washington.
In retirement, Mr. Wendelin continued to be associated with Smokey.
He drew calendars and sketched illustrations for a book featuring the
bear. The 1995 Post story noted that his home featured Gold Smokey and
Silver Smokey Forest Service awards for his work in fire prevention
and that his sun porch featured a life-size "stuffed" Smokey.
Mr. Wendelin was the recipient of numerous awards from the government
and a variety of patriotic organizations for his contributions to the
Smokey campaign.
He was a native of Kansas and had attended the University of Kansas.
Survivors include his wife, Carrol, of Arlington; two sons, Michael,
of Lodi, Calif., and David, of Asheville, N.C.; a daughter, Elizabeth
Wendelin of Horsham, Pa.; a brother; a sister; and three grandchildren.
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