(a) Employers engaged in recruiting activity must recruit employees
of both sexes for all jobs unless sex is a bona fide occupation
qualification.
(b) Advertisement in newspapers and other media for employment must
not express a sex preference unless sex is a bona fide occupational
qualification for the job. The placement of an advertisement in columns
headed ``Male'' or ``Female'' will be considered an expression of a
preference, limitation, specification, or discrimination based on sex.
