Marketing Resources

Home Performance with ENERGY STAR Marketing Graphic

(Password Protected through My ENERGY STAR Account)

Program sponsors can download and use this logo in promotional materials, including Web sites and advertisements. Download Guidelines for Using the Marketing Graphic (1.5MB) and learn about its proper use.

For additional guidance, review usage guidelines for the Home Performance with ENERGY STAR marketing graphic.

Marketing Toolkit

(Password Protected through My ENERGY STAR Account)

This online tool allows sponsors and participating contractors to create customized marketing materials, such as ads, fact sheets, and direct mail pieces, to promote Home Performance with ENERGY STAR.

Home Performance with ENERGY STAR Consumer Brochure (1.56MB)

Program sponsors and participating contractors can use this brochure to educate homeowners about the benefits of Home Performance with ENERGY STAR. Program sponsors can contact Chandler von Schrader at vonschrader.chandler@epa.gov to order brochures in quantity. Participating contractors should contact their program sponsors for copies. ENERGY STAR can also provide consumer brochures on specific recommended practices, such as ENERGY STAR Home Sealing, duct sealing, and energy-efficient heating and cooling.

Home Performance with ENERGY STAR Success Stories

These case studies highlight several real-world examples of contractors who have employed Home Performance with ENERGY STAR to improve homeowner comfort and lower their utility bills.

• Breathing Easy Again in Fresno (861KB)
• Warm and Cozy in New York State (525KB)
• Dealing with Dust in Georgia (610KB)
• Fixing Leaky Ducts in Austin (659KB)
• Energy Overhaul in Ithaca (810KB)

Home Energy Makeover Contests Case Study (77KB)

These contests have been shown to be an innovative marketing tool for promoting local Home Performance with ENERGY STAR programs.

Home Energy Yardstick Syndicated Content

By hosting ENERGY STAR's Home Energy Yardstick on your Web site, you can help homeowners to take the first step make their home more energy efficient with Home Performance with ENERGY STAR. The Yardstick can also be a great lead screening tool to determine how serious a homeowner is about improving the performance of their home.

Homeowners enter basic information about their home and energy usage into the Yardstick, and based on the information provided, get an energy score for their home (on a 1–10 scale). If they want to take the next step, they can forward their contact information to the program sponsor to set up an appointment for a comprehensive energy assessment by a participating home performance contractor.

Hosting the Home Energy Yardstick is easy. All that is required is to insert a line of code on the appropriate page and location on your Web site. For more information, contact Ted Leopkey: Leopkey.Ted@epa.gov; 202-343-9659.