On September 16, 2008, CS Toronto organized a Single Company Promotion (SCP) for Lighting Max, an innovative, online distributor for residential lighting.

On behalf of Lighting Max, CS Toronto contacted 250 home builders in the Toronto area. Twenty companies participated. Thirty-one others who could not attend requested future contact by Lighting Max. The builder, Aspen Ridge Homes, who won the draw for $2,500 in lighting products expressed immediate intent to discuss a partnership with Lighting Max.