Computers and Peripherals

 

Indonesia

Overview                                                                                            

 

USD Millions                           2004            2005 (estimated)          2006 (estimated)

Total Market Size                        700              910                             1,091

Total Local Production                 280              364                                436

Total Exports                                   0*                0*                                  0*

Total Imports                               420              546                                655

Import from the U.S.                    170              221                                265

Note: The above statistics are unofficial estimates.

* Negligible amounts, if any

 

In addition to the figures listed above for the imports from the U.S., a considerable amount of indirect imports enter Indonesia through Singapore.  Several U.S. manufacturers such as ATI, Cisco, Hewlett Packard, Intel, Maxtor, Seagate, and Sun have manufacturing plants in Asian countries from which products indirectly enter the Indonesian market through intra-Asia distribution channels.

 

Indonesia’s computer market has a positive outlook for 2007.  Total PC sales in 2007 are expected to reach 2.0 million units or about $1.4 billion in value, a 20 percent increase from 2006.  Private companies are the main PC consumers, accounting for 71 percent of sales.  Governments took a 17 percent share, followed by individual consumers at 9 percent and 3 percent for the educational sector.

 

Imports dominate the Indonesian PC market, with HP, Compaq, Acer, IBM, Dell and Toshiba the leaders.  While locally assembled PCs from imported components, such as Zyrex, Mugen, Wearnes, Access, Indopc, dominated the non-business market, with about 65 percent market share in 2006, this figure has remained stable in recent years, reflecting improving quality.  The top six brands account for 32 percent of the market, led by Compaq, Acer, Hewlett-Packard, IBM, Zyrex and Mugen.  Most of the local PC brands use imported components such as: Intel based processors (assembled in Malaysia); Memories/DRAM from Korea, Taiwan, Japan and the U.S.; motherboards, mice keyboards and peripheral cards mainly from Taiwan and China.

 

Best Prospects/Services       

 

An increasing number of ultra lightweight notebooks have recently emerged in the Indonesian market as the most coveted travel companions.  This type of notebook is mostly use by corporate executives as they tend to travel more frequently and want lighter computers.  Several local notebook vendors indicated that prospects for the notebooks market look good in the next three years.

 

Storage products are predicted to have a 40 percent gain in Asia Pacific, including Indonesia.  American brands such as HP, EMC and IBM are leading players in the storage market, followed by HDS (Hitachi) of Japanese.  Other US players also strong in this market include Sun Microsystems and Dell. 

Opportunities                                                                            Return to top

 

Indonesia’s Computer market offers great potential for US companies. PC’s and Internet Servers and associated equipment offer the best prospects. 

 

Resources                 

 

Indonesian State Ministry of Communication and Information: www.depkominfo.go.id

Indonesia Computer Business Association: www.apkomindo.or.id