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Proceedings of the 11th Annual
Federal Depository Library Conference

October 21 - 23, 2002

Cover/Title Page | Table of Contents | Agenda

Depository Outreach --It Doesn’t Have to Overwhelm You

Stephen M. Hayes
University of Notre Dame

What Is the Purpose of the Outreach

  • Awareness

  • Support

  • Increased budget

  • Statistics

  • Inspection form

  • What others would you suggest???

What Is Success?

  • New people in the depository library

  • Referrals from non-primary clientele

  • Referral from new department or areas of primary clientele

  • Visibility

  • Statistics – in house use, hits on a web site, ILL requests, complaints from reference about too many questions…

Select Your Target

  • Easiest – A.K.A. Least work

  • Largest impact – A.K.A. Big splash

  • Smallest impact – A.K.A. Get feet wet

  • "Political" impact – A.K.A. Most visible

Chose Your Outreach Medium:

Print

  • Ad in campus newspaper

  • Ad in local newspaper

  • Story in HR newsletter

  • Highlight on web site

Letter

  • To the editor

  • Model to congress – "thanks for the depository in my district"

Poster

  • For the library wall

  • For the dining hall

  • For another library

Voice

  • Luncheon speaker

  • Service club speaker

  • Speakers bureau, get listed, volunteer

  • Political background – "know how they voted"

Manage Your Liability

  • State your limitation – think small

  • One new member of the "X" department

  • One new librarian in ANOTHER library

  • One letter to the editor / voice of the people a semester

  • One splash page for the web site a season

Plan Ahead to Measure the Impact and Define Success

  • "Tell … I sent you" -- one new person a week from…

  • Written referred "your depository library is at…" to give to the librarian

  • Telephone calls on…

  • Mention of the ad – "I saw that ad and wanted…

Think Opportunity All the Time

  • Dual purpose writing.

  • Revise and re-use.

  • Plagiarize, plagiarize, plagiarize.

Presenter

  • Stephen Hayes

  • Business Services Librarian

  • L012 Mendoza Col. of Business

  • University of Notre Dame

  • Notre Dame, IN 46556 

  • (574) 631 5268 

  • Stephen.M.Hayes.2@nd.edu

A service of the Superintendent of Documents, U.S. Government Printing Office.
Questions or comments: asklps@gpo.gov.
Last updated:  September 23, 2003
Page Name:  http://www.access.gpo.gov/su_docs/fdlp/pubs/proceedings/02pro_hayes.html
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