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A.C.E. Revision II
Decision -- Intercensal Estimates
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and Rules for Taking the Census
 Census Marketing
Census Participation
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Road Tour
On the Road for Census 2000
From February 15, 2000 to April 15, 2000, 12 Road Tour Vehicles
(RTVs) set out from 12 locations across the United States
promoting the 2000 Census. Each vehicle was equipped with
three-dimensional exhibits, videos showing the history of the
Census, videos geared for children, printed information, and
giveaways such as pencils, hats, lapel pins and buttons. The
Road Tour was spreading the message that the 2000 Census was
coming and everyone living in the U.S. should be counted. The
Road Tour was designed to generate media attention in various
markets, from small towns to large cities. Each RTV was a
rolling resource that helped our 139,300 Partners and 11,200
Complete Count Committees promote the census. The Road Tour
also helped reinforce the advertising messages that were on
television, radio, billboards, and in magazines and newspapers.
Who visited the RTV?
Almost 2 million people visited the RTV during its 10 week
tour. The RTVs traveled 97,911 miles. That is equivalent to
traveling more than 12 times around the earth (the earth
measures 7,928 miles at the equator). 1,652 media were in
attendance at the 1,948 stops/events/visits. The Road Tour
generated approximately 1,700 stories about the Census.
Where Did It Go?
The Road Tour Vehicle was on the 'Today Show' with Katie Couric.
The vehicles traveled to festivals, sporting events, schools,
libraries, housing projects, and street corners throughout the
United States. The RTVs were part of Boston's St. Patrick's
Day parade, Macon's Cherry Blossom Parade, San Antonio's
Tijuana Music Awards Fan Fair, the Gold Cup Soccer Championship,
and the San Diego African American Heritage Festival. The
vehicles participated in events at the Rosebud Indian
Reservation (also shown on "Today in South Dakota"),
an unveiling of the "Census Mural" painted by a
University of Arkansas at Pine Bluff student, the Cambodian
New Year celebration in Long Beach, and an Interfaith breakfast
attended by 1,000 ministers in Chicago. One vehicle visited
the FEMA Flood Relief Village in Rocky Mount, North Carolina. |
