[Code of Federal Regulations]
[Title 37, Volume 1]
[Revised as of July 1, 2002]
From the U.S. Government Printing Office via GPO Access
[CITE: 37CFR10.32]

[Page 355]
 
              TITLE 37--PATENTS, TRADEMARKS, AND COPYRIGHTS
 
                         DEPARTMENT OF COMMERCE
 
PART 10--REPRESENTATION OF OTHERS BEFORE THE PATENT AND TRADEMARK OFFICE--Table of Contents
 
Sec. 10.32  Advertising.

    (a) Subject to Sec. 10.31, a practitioner may advertise services 
through public media, including a telephone directory, legal directory, 
newspaper, or other periodical, radio, or television, or through written 
communications not involving solicitation as defined by Sec. 10.33.
    (b) A practitioner shall not give anything of value to a person for 
recommending the practitioner's services, except that a practitioner may 
pay the reasonable cost of advertising or written communication 
permitted by this section and may pay the usual charges of a not-for-
profit lawyer referral service or other legal service organization.
    (c) Any communication made pursuant to this section shall include 
the name of at least one practitioner responsible for its content.