[Federal Register: October 10, 2003 (Volume 68, Number 197)]
[Notices]
[Page 58683-58684]
From the Federal Register Online via GPO Access [wais.access.gpo.gov]
[DOCID:fr10oc03-66]
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FEDERAL TRADE COMMISSION
Agency Information Collection Activities; Proposed Collection;
Comment Request; Extension
AGENCY: Federal Trade Commission (FTC).
ACTION: Notice.
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SUMMARY: The information collection requirements described below will
be submitted to the Office of Management and Budget (OMB) for review,
as required by the Paperwork Reduction Act (PRA). The FTC is seeking
public comments on its proposal to extend through January 31, 2007 the
current PRA clearance for information collection requirements contained
in its Mail or Telephone Order Merchandise Trade Regulation Rule. That
clearance expires on January 31, 2004.
DATES: Comments must be filed by December 9, 2003.
ADDRESSES: Send comments to Secretary, Federal Trade Commission, Room
H-159, 600 Pennsylvania Ave., NW., Washington, DC 20580 or by e-mail to pra-60-mailorderrule@ftc.gov, as prescribed below. Submissions should
include the submitter's name, address, telephone number and, if
available, FAX number and e-mail address. All comments should be
captioned ``Mail or Telephone Order Merchandise Trade Regulation Rule:
Paperwork comment.''
FOR FURTHER INFORMATION CONTACT: Requests for additional information
should be addressed to Joel N. Brewer, Attorney, Division of
Enforcement, Bureau of Consumer Protection, Federal Trade Commission,
Room NJ-2207, 601 New Jersey Ave., NW., Washington, DC 20580.
SUPPLEMENTARY INFORMATION: Under the PRA (44 U.S.C. 3501-3520), Federal
agencies must obtain approval from OMB for each collection of
information they conduct or sponsor. ``Collection of information''
means agency requests or requirements that members of the public submit
reports, keep records, or provide information to a third party. 44
U.S.C. 3502(3), 5 CFR 1320.3(c). As required by section 3506(c)(2)(A)
of the PRA, the FTC is providing this opportunity for public comment
before requesting that OMB extend the existing paperwork clearance for
the MTOR.
The FTC invites comments on: (1) Whether the proposed collection of
information is necessary for the proper performance of the functions of
the agency, including whether the information will have practical
utility; (2) the accuracy of the agency's estimate of the burden of the
proposed collection of information, including the validity of the
methodology and assumptions used; (3) ways to enhance the quality,
utility, and clarity of the information to be collected; and (4) ways
to minimize the burden of the collection of information on those who
are to respond, including through the use of appropriate automated,
electronic, mechanical, or other technological collection techniques or
other forms of information technology, e.g., permitting electronic
submission of responses.
If a comment contains nonpublic information, it must be filed in
paper form, and the first page of the document must be clearly labeled
``confidential.''\1\ Comments that do not contain any nonpublic
information may instead be filed in electronic form (in ASCII format,
WordPerfect, or Microsoft Word) as part of or as a attachment to e-mail
messages directed to the following e-mail box: pra-60-mailorderrule@ftc.gov. Such comments will be considered by the
Commission and will be available for inspection and copying at its
principal office in accordance with Section 4.9(b)(6)(ii) of the
Commission's Rules of Practice, 16 CFR section 4.9(b)(6)(ii).
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\1\ FTC Rule 4.2(d), 16 CFR 4.2(d). The comment must also be
accompanied by an explicit request for confidential treatment,
including the factual and legal basis for the request, and must
identify the specific portions of the comment to be withheld from
the public record. The request will be granted or denied by the
Commission's General Counsel, consistent with applicable law and the
public interest. See FTC Rule 4.9(c), 16 CFR 4.9(c).
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The Mail Order Merchandise Trade Regulation Rule 16 CFR part 435
(OMB Control Number: 3084-0106) (``MOR''), was promulgated in 1975 in
response to consumer complaints that many merchants were failing to
ship mail order merchandise on time, failing to ship at all, or failing
to provide prompt refunds for unshipped merchandise. The MOR took
effect on February 2, 1976. A second rulemaking proceeding in 1993
demonstrated that the delayed shipment and refund problems of the mail
order industry were also being experienced by consumers who ordered
merchandise over the telephone. The Commission amended the MOR,
effective on March 1, 1994, to include merchandise ordered by
telephone, including by telefax or by computer through the use of a
modem, and renamed the Rule ``Mail or Telephone Order Merchandise''
(``MTOR'' or ``Rule''). The Rule therefore includes orders placed
through the Internet.
Generally, the MTOR requires a merchant to: (1) Have a reasonable
basis for any express or implied shipment representation made in
soliciting the sale; (2) ship within the time period promised and, if
no time period is promised, within 30 days; (3) notify the consumer and
obtain the consumer's consent to any delay in shipment; and (4) make
prompt and full refunds when the consumer exercises a cancellation
option or the merchant is unable to meet the Rule's other requirements.
The notice provisions in the MTOR require a merchant who is unable
to ship within the promised shipment time or 30 days to notify the
consumer of a revised date and his or her right to cancel the order and
obtain a prompt refund. Delays beyond the revised shipment date also
trigger a notification requirement to consumers. When the Rule requires
the merchant to make a refund and the consumer has paid by credit card,
the Rule also requires the merchant to notify the consumer either that
any charge to the consumer's charge account will be reversed or that
the merchant will take no action that will result in a charge.
Burden statment:
[[Page 58684]]
Estimated total annual hours burden: 3,094,000 hours (rounded up to
the nearest thousand).
In its 2000 PRA notice and submission to OMB regarding the Rule,
FTC staff estimated that 45,919 established companies each spend an
average of 50 hours per year on compliance with the Rule, and that
approximately 1,985 new industry entrants spend an average of 230 hours
(an industry estimate) for compliance measures associated with start-up
\2\ 65 FR 77031 (December 8, 2000). Thus, the total estimated hours
burden was 2,753,000 hours, rounded up to the nearest thousand [(45,919
x 50 hours) + (1,985 x 230 hours)].
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\2\ Most of the estimated start-up time relates to the
development and installation of computer systems geared to more
efficiently handle customer orders.
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No provisions in the Rule have been amended or changed since
staff's prior submission to OMB. Thus, the Rule's disclosure and
notification requirements remain the same. Since then, however, the
number of businesses engaged in the sale of merchandise by mail or by
telephone has increased. Based on the U.S. Department of Commerce 2002
Statistical Abstract,\3\ approximately 53,600 establishments are now
subject to the Rule. The staff attributes much of this growth to brick-
and-mortar retailers expanding into electronic shopping, and the
continued entry of ``dot.com'' merchants into the retail industry.
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\3\ Statistical Abstract of the United States, 122nd edition,
2002, U.S. Department of Commerce, Economics and Statistics
Administration, Table 1000, ``Retail Trade--Establishments,
Employees and Payroll: 1999 and 2000.'' This is the most recent
edition currently available.
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Conversely, based on the 2002 Statistical Abstract data, staff is
reducing its estimate of new businesses per year from 1,985 to 1,800.
Thus, the current total of affected entities is approximately 55,400
(established and new businesses).
Accordingly, staff estimates total industry hours to comply with
the MTOR is 3,094,000 hours [(53,600 x 50 hours) + (1,800 x 230
hours)].
This is a conservative estimate. Arguably much of the estimated
time burden for disclosure-related compliance would be incurred even
absent the Rule. Industry trade associations and individual witnesses
have consistently taken the position that compliance with the MTOR is
widely regarded by direct marketers as being good business practice.
The Rule's notification requirements would be followed in any event by
most merchants to meet consumer expectations regarding timely shipment,
notification of delay, and prompt and full refunds. Providing consumers
with notice about the status of their orders fosters consumers loyalty
and encourages repeat purchases, which are important to direct
marketers' success. Thus, it appears that much of the time and expense
associated with Rule compliance may not constitute ``burden'' under the
PRA \4\ although the above estimates account for it as such.
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\4\ Under the OMB regulation implementing the PRA, burden is
defined to exclude any effort that would be expended regardless of
any regulatory requirements. 5 CFR 1320.3(b)(2).
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The mail-order industry has been subject to the basic provisions of
the Rule since 1976 and the telephone-order industry since 1994. Thus,
businesses have had several years (and some have had decades) to
integrate compliance systems into their business procedures. Since
staff's preceding PRA submission to OMB for the Rule, many businesses
have upgraded the information management systems they need, in part, to
comply with the Rule, and to track orders more effectively. These
upgrades, however, were needed to deal with growing consumer demand for
merchandise resulting, in part, from increased public acceptance of
making purchases over the telephone and, more recently, the Internet.
Accordingly, most companies now maintain records and provide
updated order information of the kind required by the Rule in their
ordinary course of business. Nevertheless, staff continues to
conservatively assume that the time devoted to compliance with the Rule
by existing and new companies remains unchanged from its preceding
estimate.
Estimated labor costs: $51,825,000, rounded to the nearest
thousand.
Labor costs are derived by applying appropriate hourly cost figures
to the burden hours described above. According to the 2002 Statistical
Abstract, average payroll for ``electronic shipping and mail order
houses,'' ``direct selling establishments,'' and ``other direct selling
establishments'' rose from $14.41 per hour in 1999 to $15.19 per hour
in 2000, an increase of $0.78 per hour. Assuming average payroll
continued to increase $0.78 per hour per year, average payroll in 2002
would have reached $16.75 per hour. Because the bulk of the burden of
complying with the MTOR is borne by clerical personnel, staff believes
that the average hourly payroll figure for electronic shipping and mail
order houses and direct selling establishments is an appropriate
measure of a direct marketer's average labor cost to comply with the
Rule. Thus, the total annual labor cost to new and established
businesses in 2002 for MTOR compliance is approximately $51,825,000
(3,094,000 hours x $16.75/hr.). Relative to direct industry sales, this
total is negligible.\5\
\5\ Projecting sales for ``electronic shopping and mail-order
houses,'' ``direct selling establishments,'' and ``other direct
selling establishments'' (according to the 2002 Statistical
Abstract) to all merchants subject to the MTOR, staff estimates that
total direct sales to consumers in 2002 to have been $124.88
billion. Thus, the labor cost for compliance by existing and new
businesses in 2002 would have amounted to .042% of sales.
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Estimated annual non-labor cost burden: $0 or minimal.
The applicable requirements impose minimal start-up costs, as
businesses subject to the Rule generally have or obtain necessary
equipment for other business purposes, i.e., inventory and order
management, and customer relations. For the same reason, staff
anticipates printing and copying costs to be minimal, especially given
that telephone order merchants have increasingly turned to electronic
communications to notify consumers of delay and to provide cancellation
options. Staff believes that the above requirements necessitate
ongoing, regular training so that covered entities stay current and
have a clear understanding of federal mandates, but that this would be
a small portion of and subsumed within the ordinary training that
employees receive apart from that associated with the information
collected under the Rule.
William E. Kovacic,
General Counsel.
[FR Doc. 03-25792 Filed 10-9-03; 8:45 am]
BILLING CODE 6750-01-M